Watchuseek Blog

Friday, April 29, 2011

Ralph Lauren and the Art of the Automobile

The Art of the Automobile:
Masterpieces of the Ralph Lauren Collection
The Musée des Arts Décoratifs
Paris, France
April 28– August 28, 2011

If you’ve got it, you may as well flaunt it, and that’s precisely what Ralph Lauren is doing with an exhibition at Paris’ Musee des Arts Decoratifs of some of his most treasured and iconic sports cars over the next four months.

Of many fine car collections around the world, for the sheer beauty and rarity of his collection, Ralph Lauren’s stands out more than any other. Patiently, over many decades, Ralph Lauren assembled some of the rarest jewels in European automotive history.

European car making at its best

17 of his stunning cars have been carefully chosen by curator Rodolphe Rapetti to reflect European car making at its brilliant and most beautiful best.

The Exhibition will show sporting masterpieces from iconic marques such as Bugatti, Alfa Romeo, Bentley, Mercedes-Benz, Jaguar, Porsche and Ferrari, a veritable who’s who of top automotive legends. The Exhibition is open to the public as of now.

By now you may be wondering what in the world this has to do with watches. Well there is a link.

The Ralph Lauren Sporting Automotive Watch

This stunning watch was inspired by the interior design of one of the most celebrated antique cars in the world, one that has elevated Mr. Lauren to an elite status in the car collecting world; the owner of a 1938 Bugatti Type 57SC Atlantic coupe. This is one of the cars that will be on display at this very special exhibition.

The outer dial of the Ralph Lauren Sporting Automotive Watch is made of elm burl, the same type of wood found on the dash of Lauren’s Bugatti. Within the elm burl frame you’ll find a matte black galvanic dial that, just like the gauges on the Atlantic coupe, feature Arabic numerals for increased legibility.

The hour and minute hands are arrow-shaped and rotate around an open railroad-style track. Seconds are displayed in a sub-register at 6 o’clock.

It runs on an IWC movement RL Calibre RL98295 and has 156 components and a power reserve of 45 hours. The movement is finished with both Cotes de Geneve and Perlage work on the plate.

The watch is just now delivering in the US and is selling as fast as it arrives in the stores!

The car that inspired the watch

For closer inspection, click on each of the photographs.

Commemorative book

If you can’t make it to the exhibition, there is also a glossy commemorative book being published, which, judging by these photographs, is likely to become a collector’s item in itself.

Some of the other cars in the Exhibition

Jaguar XKD, 1955

Bentley Blower, 1929

Mercedes Count Trossi SSK, 1930

Wednesday, April 27, 2011

The Clerc Hydroscaph Limited Edition Automatic Chronograph Lets You Dive with the Whales

Clerc can follow the roots of its family tree through many generations back to 1874 in Geneva. Fourth generation watchmaker Gérald Clerc now holds the reigns of the family company bearing his name. While most watches fall into the category of basic primary shapes such as a square, circle or rectangle, Clerc’s have a very definitive appearance. In a perfect square combined with a perfect circle 49.6mm in diameter, it has articulated lugs to hug the wrist.

In the Hydroscaph Limited Edition Automatic Chronograph, Clerc played with the idea of how to demonstrate the time. A chronograph mainly uses dials in a tri-compax or 7750 layout, meaning dials at 6, 9, and 12 o’clock or 3, 6 and 9 o’clock. To make the graphics easier to take in at a glance, Clerc decided to place make the chrono minutes indicator and chrono seconds hand co-axial –twins as it were, save for the different colored hand in brown to differentiate it from the other.

The dial features Arabic indices and hands with luminant, small seconds at 3 o’clock, date at 6 o’clock and a 24-hour day/night indication at 9 o’clock

Developed with both racers and divers in mind, this Hydroscaph takes into account short-time intervals and has the feel of a technical time and competition instrument. Even the chronograph pushers are designed for precision and built with a fail-safe approach. Located at 2 and 4 o’clock, they are hollowed on the inner face to defy slipping when starting, stopping and resetting the chrono function. Additionally, when engaged, each pusher pivots around a lateral rod acting like a lever, much like a piano key. Clerc reexamined everything down to the rubber-molded steel crown, which practically reaches out to meet and grip your thumb and index finger.

Though perfectly able to handle timing responsibilities on land, the Hydroscaph, a diving watch, was built to take a long, deep dip in the sea. In order to handle the rough and tumble down below, the watch boasts a Brinks-like case composed of 103 parts with lateral enforcements that will let you make acquaintance with a sperm whale at 500m on her way down to 1000m.

Another interesting feature about the case is the octagonal rotating bezel, which is operated from the dedicated crown at 10 o’clock that pivots on a retractable flap. Putting the flap back in its original position locks down the bezel and prevents any errors and therefore any unwanted holding of the breath.

The multi-level dial features an ultra-technical yet ultra-readable face. Each section of time read-off is perfectly delineated and visible even in the dark thanks to the Superluminova coating on the hands and hour-markers.

The new Hydroscaph Limited Edition Automatic Chronograph, which runs off the Clerk C608 automatic movement, is available in three finishes: high-density steel, black DLC (diamond-like carbon, an extremely hard and thermally stable coating) and 18K rose gold/black DLC steel). Each of the three versions, fitted with rubber or rubber-treated hornback leather straps secured by folding clasps, is issued in limited series of 500.

Dazzling Dior: new Chiffre Rouge models

Christian Dior, part of the LVMH Group, has just added three more models to its stunning
Chiffre Rouge range: A03, A02 and M01 – each models is limited to just 200 pieces.

Chiffre Rouge A03 is cased in brushed stainless steel. The dial is galvanised sand lacquer with a matt vintage effect. They both run on an automatic movement with 42 hours power reserve.

Chiffre Rouge A02 is a chronometer, again in brushed stainless steel with a galvanised navy blue dial.

Chiffre Rouge M01 features a black lacquered dial and runs on Dior Inverse movement on an automatic movement with a gold oscillating weight on the dial.

No prices as yet but as with other Chiffre Rouge models they are likely to start at around US$2000.

Chiffre Rouge A03 - 36 mm

Limited edition of 200 pieces
Case: Brushed stainless steel
Translucent black sapphire crystal case-back with limited edition number engraved
Crown with a red lacquered circle and guilloché pattern
Dial: Sun-brushed galvanic dial with translucent sand lacquer
Matt & vintage effect
Strap: Handmade slate grey alligator, Stainless steel brushed ardillon buckle “Dior Homme” engraved
Movement: Automatic 42h power reserve
Functions: Hours - Minutes - Seconds - Date
Water resistance: 50 metres
Swiss made

Chiffre Rouge A02 - 38 mm

Limited edition of 200 pieces
Case: Brushed stainless steel
Translucent black sapphire crystal case-back with limited edition number engraved
Guilloché pattern crown, red composite push-button
Dial: Navy blue sun-brushed galvanic dial
Matt & vintage effect
Strap: Handmade navy blue alligator, Stainless steel brushed ardillon buckle “Dior Homme” engraved
Movement: Automatic 42h power reserve
Functions: Hours - Minutes - Seconds - Date - Chronograph
Water resistance: 50 metres
Swiss made

Chiffre Rouge M01 - 39 mm

Limited edition 200 pieces
Case: Stainless steel, matt black ceramic bezel
Translucent black sapphire crystal case-back with limited edition number engraved
Crown with a red lacquered circle and guilloché pattern
Dial: Black lacquered
Bracelets: Stainless steel brushed with unfolding buckle, Black perforated calfskin strap, steel brushed ardillon buckle “Dior Homme” engraved
Movement: Automatic, “Dior Inversé” calibre, White gold oscillating weight on the dial
Silvered sun brushed, red bevel, black microrelief figures and graduation
Functions: Hours - Minutes - Seconds
Water resistance: 50 metres
Swiss made

Monday, April 25, 2011

Born in Bergamo, built in Switzerland: The Vergo Avius Leonardo Collection

This hot new Italian watch brand is aptly named. A rough translation for Vergo Avius is ‘Looking Forward’ and when you are bravely attempting to build an ambitious and futuristic new watch brand the only thing you can do is look forward, and not look back.

Luigi Aguzzi, an Italian watch connoisseur who specialises in micromechanical development for surgery and dentistry is doing just that. Residing in Bergamo, he approached the best in the business just over the border in Switzerland to help him create a state-of-the-art timepiece with a distinctly Italian touch.

His partner in the project is Erminio Rizzotti, an Industrial Design veteran and teacher at the Politecnico University of Milan.

The Leonardo Collection

Mr. Aguzzi designed the 3D tonneau style casing himself from aluminium and titanium and there’s also a version in PVD black. Noted watch blogger Ariel Adams describes the design as a cross between Hublot and Richard Mille.

There’s plenty of intricate detail including the V-shaped honeycomb texturing on the dial matched with the A-shaped power reserve indicator underneath subtly hinting at the brand’s initials – it’s all been carefully considered.

The watches run on a Soprod self-winding mechanical movement with a custom automatic rotor. There’s central seconds, day and retrograde date with a power reserve of 42 hours. The watch is water resistant to 100 metres.

Each of the watches will be limited to just 99 pieces and will retail at around US$8,757 and therein will lie the key challenge; how to get a new Italian designed Swiss made watch recognised and accepted at this fairly stiff price point. You just have to follow the meaning behind the brand and keep looking forward.

For purchase or distribution, Mr. Aguzzi can be contacted directly from the official Vergo Avius Web site:

Saturday, April 23, 2011

Gresso's Luxor 18K Gold Phone

Talk about having what you say to turn to gold. Well, at least you can speak through solid gold. The Luxor World Time gold has a body made of hefty 18K. Named after the capital of Egypt, Luxor, the architecture of the phone follows the minimalist art form of the period. The screen consists of a two-sided sapphire crystal with anti-reflective coating, while the rear panel is made of black Italian leather.

The phone features six time zones using six independent Swiss clockwork mechanisms with an impressive power reserve of 10 years. Perfect for the international businessman or travelers, there are five time zones of business centers on the back of the phone: Tokyo, Moscow, Paris, London and New York. The sixth time zone can be set by the owner.

Expensive mobile phones like using Swiss watchmaking as a touchstone and reference point in their marketing material. Such examples include Ulysse Nardin’s Chairman phone, Vertu and the Sony Ericsson Black Diamond. The Gresso Luxor World Time Gold is no exception. Gresso says the ornamental 18K polished gold bezel is done in the best traditions of Swiss watchmaking. 32 hand-polished carats of durable crystal sapphire make up the keys. To make the keys durable and legible, the numbers are printed with laser engraving.

Thin is in for watchmakers and following that trend so is the svelte phone a sign of luxury. The Luxor World Time Gold has a slim body of only 12mm and the clock mechanism a very slight 2mm.

In addition to the standard models from Gresso, if you’d like to design your own phone, Gresso offers you the opportunity to be the artist. From the forty materials available, you can put them together in a unique way, similar to the program at Vacheron Constantin with the Quai d’ Lille. To top it off, your initials will be engraved on the crown. Place your order through a Gresso Online Boutique or in an authorized dealers’ store. A two-week lead-time is necessary.

Since this is a watch site, it’s worth noting that Gresso also has a watch in their lineup, the Grand Wind. A skeleton watch, the timepiece features a large 18K gold rotor situated on the front of the dial. In a robust 45mm cases, the Grand Wind, which is 12mm in width (just like the phone) and comes in white or rose gold, runs off a Gresso modified ETA 2671.

Price for phone: $30,000

Friday, April 22, 2011

Fit for a king: The Louis Moinet Geograph Rainforest

Celebrated watchmakers Louis Moinet SA presented the Geograph "Rainforest", created especially for the Malaysian king His Majesty Seri Paduka Baginda Yang di-Pertuan Agong of Malaysia Sultan Mizan Zainal Abidin last month at Baselworld 2011.

Geograph "Rainforest" introduces an exceptional new material to Louis Moinet: that of petrified palm wood.

Each of the 120 limited edition watches sold will enable a substantial contribution to the Pulau Banding Foundation, which aims to preserve the Malaysian tropical forest of Belum- Temengor, one of the oldest in the world.

The two chronograph counters are made from genuine petrified palm wood. This emblematic tree believed to be 70 million years old comes from the tropical forests of South-East Asia.

Rich heritage

Through its rich heritage, Louis Moinet - whose eponymous founder worked closely with A. L. Breguet, probably the greatest horologist of all time - expresses a unique brand identity. The dual-time display is read off by a serpentine hand that makes a perfect match with the Côtes du Jura motif. Read-off is facilitated by the 24-hour ring composed of two separate elements featuring a perfect finish ensuring an extremely high-end aesthetic effect.

The signature features of the Louis Moinet case in rose gold and 316L stainless steel consist in its upper bezel secured with six screws; its unique interchangeable crown tube system for which a patent has been filed; the champagne-cork style chronograph pushers adorned with the atlas motif are designed to symbolise travel.

Harmony and balance

To ensure the harmony and balance of the functions the date appears not at 3 o’clock, but at 9 o’clock.

The case-back is inspired by tropical forest themes - an orang-utan and a rhinoceros hornbill against the backdrop of the tropical forest and a starry sky.

The self-winding mechanical movement drives a variety of indications including the hours, minutes and seconds; the 60-second chronograph function with 30-minute and 12-hour counters; as well as a dual-time display adjustable via the crown.

The Pulau Banding Foundation

The Foundation aims to promote the sustainable development of the tropical forest ecosystem of Belum-Temengor, as well as the study of this area.

This forest is of capital importance, since it hosts over 3,000 species of flowering plants, including three varieties of Rafflesia, the world’s largest known flower. It is also the natural habitat of 64 species of fern, 62 species of moss, 10 species of hornbill and its lake has 23 varieties of freshwater fish and five species of turtle.

Wednesday, April 20, 2011

An Electronic WRNTY Insures Your Watch

It’s so much fun being in the thrill of the hunt, when you have decided to buy yourself a luxury watch and are prowling around. You go to stores to visit the lucky contenders in person so you can touch and feel them in the metal and experience how they fit on the wrist. You also poke around on the Internet, soliciting various opinions about your favorite darlings to ensure you aren’t about to take home a looker that’s lacking in substance. You ponder and wait until finally you pull the trigger.

All’s good until you need a fix or some other service provided with the warranty. But did you remember to fill it out mail it off? If you did, we know how much of a hassle it can be following the requirements despite authorized dealers best of intentions. And why? Because getting anything done is literally a three-ring circus of the customer, authorized dealer and distributor trying to communicate through the antiquated, lugubrious and just plain aggravating paper system. Hello, folks! We live in the techno age, why not take advantage of the tools at our disposal?

Well, someone did. The tech company WRNTY, founded by company founder Kfir Bar-Levav in 2006 and live last year, came up with a system to manage the horology (and jewelry) distribution and supply chain. Their software is so effective that the distributors of companies such as Montblanc, Rolex and Tag Heuer have already jumped aboard.

Here’s how it Works: Once customers purchases a watch, it electronically enters into a cloud securely accessible to them on a computer. But it doesn’t stop with availability there. The system also sends a text message to the customer’s phone. You can also track the progress of your repair or request. No more endless phone calls with less than knowledgeable people fumbling around and still not able to give you an answer.

If a problem arises or service is needed, the customer can go into any authorized repair center or store and voila! all the info about the watch is conveniently there. You will have a record of the watch from birth to, well—we won’t think about the worst alternative because you’re going to take good care of your watch, right? Another cool leveraging of technology is that you can send a link of your new watch to Facebook with a photo reference on the manufacturer's site. Smart marketing there.

More than just servicing the customers –but hey, let’s admit it, that’s who we care most about because we are the customer—WRNTY also helps out sellers, distributors and manufacturers by putting information to work. While distributors can keep a good handle on what was sold to stores, there’s really not a timely way for them to know what went out the door. WRNTY solves the problem by allowing a virtually instantaneous transmittal of essential data that also gives insight to trends and customer needs in all parts of the supply chain.

WRNTY advertises that all this information can benefit the AD, who can start customer clubs to record their customers’ tastes. Great news if you’re tight with your AD and trust him/her. However, there’s a bit of a downside to giving up so much information, particularly if you’re a very private person. I suppose you can opt out of this element.

Overall, WRNTY sounds like a very clever way to streamline the after sales service for customers as well as protect the integrity watch. By having its “fingerprint” from inception, you can make sure the watch you purchase isn’t a counterfeit too.

‘I see earth, it’s so beautiful’: The Gagarin Tourbillon

There was a good view of the Earth which had a very distinct and pretty blue halo. It had a smooth transition from pale blue, blue, dark blue, violet and absolutely black. It was a magnificent picture.

(Gagarin in his official statement after the flight, April 15, 1961.)

1961, at the age of 27, Gagarin left the earth. It was April the 12th, 9.07 Moscow time (launch-site, Baikonur). 108 minutes later, he was back . The period of orbital revolution was 89:34 minutes (this figure was "calculated by electronic computers"). The mission’s maximum flight altitude was 327 000 metres. The maximum speed reached was 28 260 kilometres per hour.

The vessel used was the Soviet spaceship/satellite Vostok 1, which was a small one-manned spherical descent module with a diameter of 2.3 metres. The module was mounted on top of an instrument module containing the engine system. Together these weighed less than five tonnes. The cosmonaut was strapped into an ejection seat, from which he would exit the descent module upon re-entry.

The Vostok 1 was mounted on a SL-3 variant of the SS-6 Sapwood rocket, which was 38.36 metres long and weighed 287.03 tonnes at launch. It had three stages, the first stage being four breakaway boosters, strapped on to the second and third stages. The first stage used RD-107 engines, which provided 102,000 kg of thrust.

Essentially, Gagarin was sitting in a tin-can on top of a bomb.

The Gagarin Tourbillon

The Gagarin Tourbillon features a 60 second flying orbital tourbillon that rotates counterclockwise around the dial counter in 108 minutes.

An integrated rotating magnifying glass allows appreciation of details on the dial. Looking through the loupe to the dial is reminiscent of looking out of the Vostok space capsule towards the earth.

The mechanical manual winding movement was entirely developed and produced by Bernhard Lederer in Switzerland.

The Gagarin Tourbillon is a limited edition of 50 pieces in platinum.


The mechanical movement of the Gagarin Tourbillon is manual winding with three mainspring barrels providing a power reserve of approximately 80 hours and the back plate is hand bevelled with Côtes de Genève waves. The complex movement with 264 components and 35 jewels was entirely designed, developed and manufactured by Berhnard Lederer in Switzerland.


The Gagarin Tourbillon features a 60-second orbital flying tourbillon that rotates counterclockwise (symbolising east) 360° around the dial in 108 minutes, which is the time Gagarin took to orbit the earth in the Vostok capsule.

The tourbillon appears to be suspended by a sweeping bridge inspired by the large 25 m (82 ft) commemorative statue at Gagarin’s landing site near Engels.

The tourbillon cage is formed by the word “VOSTOK” spelt vertically and curved around its perimeter.

Case and magnifying glass

The case of the Gagarin Tourbillon is in high grade 950 platinum and incorporates an integrated rotating magnifying glass that allows more detailed appreciation of the tourbillon and details on the dial.

The magnifying glass is locked in place by a catch inspired by a hatch on the Vostok capsule.

Yuri Gagarin, the Cosmonaut

In his youth Gagarin developed an interest in space. After working in a foundry, he was selected for a technical school where he joined the flying club and learnt to fly a small plane. After graduating, he joined the air force and qualified as a jet pilot.

While always interested in sport and keeping a high level of fitness, Gagarin's 1.57 m (5 ft 2 in) height gave him a significant advantage as a cosmonaut due to the Vostok's small capsule and in 1960 he was selected as one of 20 cosmonauts for the Soviet space programme. The following year Gagarin was selected to fly the first Vostok mission due to his performance, fitness, size and psychological stability.

After his historic flight, Gagarin became a worldwide celebrity. On the 27 March 1968, while requalifying as a fighter pilot, Gagarin and his instructor died in a crash.

Bernhard Lederer, the watchmaker

Bernhard Lederer was born in 1958 near Stuttgart, Germany. After a watchmaking apprenticeship he qualified as a Master Watchmaker in 1984 and opened an atelier specializing in restoration and developing his own timepieces. In 1985 Lederer became a founding member of the prestigious A.H.C.I. (Horological Academy of Independent Watchmakers).

Lederer's innovative timepieces include a clock with a moon phase needing correction only after 1,000 years, and an award-winning sculptural clock called "Trojka". A series of wristwatches with orbiting disks was awarded German Watch of the Year in 1996.

Bernhard Lederer's philosophy is to create timepieces that tell the time without imposing it on the viewer, allowing the wearer to appreciate the beauty of time without being stressed by it racing by.

Opening description of Gagarin's flight by Cosmonaut David Polfeldt

Monday, April 18, 2011

The full Monte: Christopher Ward C70 Monte Carlo

British watch manufacture Christopher Ward always ensures that you get a lot of watch for your money, and the pulse racing new C70 Monte Carlo is no exception.

To celebrate the 100th birthday of the world’s most glamorous endurance rally, the C70 Monte-Carlo has been introduced as a one-off limited edition of 500 watches designed to emulate the precision engineering, technical performance and robust reliability that has always been a part of every winning car – from 1911 to a very snowy 2011.

The racy good looks of the C70 is inspired by the excitement, exhilaration and very real dangers that drivers face as they put the pedal to the metal across Europe.

On the reverse of the case is the ‘blazoned’ red and white shield of the Principality of Monaco.
The other C70 Grand Prix watches, the C70 Monte-Carlo is powered by a thermo-compensated ETA 251.272 quartz movement.

Each of the six other Grand Prix watches in the series reflect the host nations’ racing colours on the chassis – with the year of victory, the racetrack and the name of the driver engraved on the reverse. At just over US$600 each you could afford to collect the full set.

The Robin Hood of horology

When Christopher Ward was established in 2005, the idea was to turn the Swiss watch industry on its head by removing everything about watch manufacturing that makes the final price tag so agonisingly out of reach for all but the ϋber rich. Elements such as celebrity brand ambassadors, inflated marketing budgets and costly distribution networks were rejected.

Christopher Ward is a celeb free zone as far as endorsements go although quite a few celebrities have actually put their hand in their pockets to buy one. Watches are sold directly online or through carefully selected stockists. So the ordinary everyday punter can buy a quality Swiss-made Christopher Ward watch for around US$600 while he would normally expect to pay US$3000 or more for a similar watch from a Swiss marque.

Not surprisingly, Christopher Ward has proven to be extremely popular with all customers who have made the switch and the great value C70 Monte Carlo is sure to add further to the appeal of the brand.

Saturday, April 16, 2011

Death of Ulysse Nardin CEO Rolf W. Schnyder

Rolf W. Schnyder

From Le Locle we have learned of the death of Rolf W. Schnyder, CEO of the Swiss watch manufacturer Ulysse Nardin, who died suddenly on April 14 2011 after a short illness.

Ulysse Nardin issued this statement:

With the passing of Rolf W. Schnyder, the watchmaking industry has lost one of its greatest visionaries, while Ulysse Nardin has lost an important source of innovation for the firm. We are profoundly moved and distraught at this sudden loss.

Our full sympathies are with his wife and his three children, to whom we would like to express our sincere condolences,” said Susanne Hurni, press officer and head of media relations at Ulysse Nardin. Because a succession plan was already in place, the operational running of the business by the current members of management can be kept going without interruption, and continued in the spirit of Rolf W. Schnyder’s vision.

Rolf W. Schnyder had acquired the family firm Ulysse Nardin in 1983, and since that time held the role of president and CEO at the helm of the manufacturer with its wealth of tradition. Under his leadership, Ulysse Nardin rose once more to the top of the mechanical watchmaking sector, with numerous innovations such as the first astronomical wrist watches.

An extensive and informative interview with Rolf Schnyder from 2008 can be read here

Picture courtesy of

Friday, April 15, 2011

The race is on: GRAHAM GP Time Zone

In order to test the new GRAHAM GP Time Zone, the boys at GRAHAM decided on the most practical and challenging of trials to put their two new watches through their paces. They took the challenge right to the race crew of the Mercedes GP Petronas Formula 1 race team, whom they sponsor around the world.

The team is on the move every two weeks travelling the globe to prepare their high performance race cars for the next gruelling circuit. Each Grand Prix is a tough logistical challenge. Communication with the venue where the next Grand Prix will be held and with the factory in the UK is vital. In these conditions, GRAHAM figured, what could be more useful to the team than a GMT watch with simultaneous reading of a second time zone?

This is what the Mercedes GP Time Zone is all about. An easy to read automatic watch with date and GMT, dressed in a striking racing outfit. Here’s how things panned out:


The Mercedes GP Petronas Formula One Team are already at the race track for the practice sessions. Dry and warm conditions. It’s their first opportunity to experience the new developments on the car in race conditions. Lap after lap, times appear on the screens. The date on their watch shows two days left before the race; a short time to take strategic decisions. Everyone looks confident, yet very concentrated.

GMT time

At the Mercedes GP Petronas headquarters in Brackley, UK, it is early morning. The support team is already on duty. They follow the performance of the two cars on the race track on the other side of the world, analysing the results. They continue to work on the next developments to ensure that the car can gain a couple of tenths of a second.

GMT +8

At the next circuit, a member of the team has arrived early to check out the new venue and track. A quick look at his watch and the bold GMT hand on the Mercedes GP Time Zone indicates that it is time to call the factory for the debrief.

GMT +11

The two drivers are ready. The cars leave the garage and hit the track. The team behind them is focussed on performance and victory.

The organisation of each Grand Prix is a precise science. The Mercedes GP Time Zone acts as a universal link between the members of the team in different locations on different continents. Its design also unites everybody under the team livery.

The “Clous de Paris” decorated watch perfectly blends into the tough Formula One environment. The 42mm time instrument fits on all wrists and is worn by male and female team members alike. The tyre tread rubber strap is much appreciated, lending the watch an energetic and confident dimension.

GRAHAM: A rich heritage of English watch making

GRAHAM-LONDON can trace its origins to legendary London clockmaker George Graham (1673 – 1751). Graham was responsible for many innovations in timekeeping. He invented cylinder escapement, the mercury pendulum to compensate for temperature differentials, and built the master clock for Greenwich Royal Observatory which defined time for most of the 18th century. GRAHAM-LONDON was resurrected in 1995 and is today a Swiss watch company which designs and builds its own watches in Switzerland.


Functions: GMT / second time zone. Date at 7 o'clock Hours, minutes, seconds
Calibre: Calibre G1714, automatic movement, 28'800 A/h (4Hz), Incabloc shock absorber
21 jewels
Power reserve: 42 hours
Case: 42 mm steel case with faceted horns
Steel right hand crown
Steel bezel with "Clous de Paris" decoration
Domed sapphire crystal, anti-reflective coating on both faces
See-through sapphire crystal case back with Mercedes GP Petronas logo
Water resistance: 160 feet / 50 m
Dial: Silver dial with GMT graduation on external ring
Rhodiated hands and numerals, black GMT hand with Petronas green tip
Strap: Integrated black tyre tread rubber
Price: US$4,670


Functions: GMT / second time zone. Date at 7 o'clock Hours, minutes, seconds
Calibre: Calibre G1714, automatic movement, 28'800 A/h (4Hz), Incabloc shock absorber
21 jewels
Power reserve: 42 hours
Case:42 mm steel case with faceted horns
Steel right hand crown
Steel bezel with "Clous de Paris" decoration
Domed sapphire crystal, anti-reflective coating on both faces
See-through sapphire crystal case back with Mercedes GP Petronas logo
Water resistance: 160 feet / 50 m

Dial: Black carbon dial with silver GMT graduation on external ring
Rhodiated hands and numerals, black GMT hand with Petronas green tip
Strap: Integrated black tyre tread rubber

Price: US$4,670

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