Monday, April 25, 2011
Born in Bergamo, built in Switzerland: The Vergo Avius Leonardo Collection
This hot new Italian watch brand is aptly named. A rough translation for Vergo Avius is ‘Looking Forward’ and when you are bravely attempting to build an ambitious and futuristic new watch brand the only thing you can do is look forward, and not look back.
Luigi Aguzzi, an Italian watch connoisseur who specialises in micromechanical development for surgery and dentistry is doing just that. Residing in Bergamo, he approached the best in the business just over the border in Switzerland to help him create a state-of-the-art timepiece with a distinctly Italian touch.
His partner in the project is Erminio Rizzotti, an Industrial Design veteran and teacher at the Politecnico University of Milan.
The Leonardo Collection
Mr. Aguzzi designed the 3D tonneau style casing himself from aluminium and titanium and there’s also a version in PVD black. Noted watch blogger Ariel Adams describes the design as a cross between Hublot and Richard Mille.
There’s plenty of intricate detail including the V-shaped honeycomb texturing on the dial matched with the A-shaped power reserve indicator underneath subtly hinting at the brand’s initials – it’s all been carefully considered.
The watches run on a Soprod self-winding mechanical movement with a custom automatic rotor. There’s central seconds, day and retrograde date with a power reserve of 42 hours. The watch is water resistant to 100 metres.
Each of the watches will be limited to just 99 pieces and will retail at around US$8,757 and therein will lie the key challenge; how to get a new Italian designed Swiss made watch recognised and accepted at this fairly stiff price point. You just have to follow the meaning behind the brand and keep looking forward.
For purchase or distribution, Mr. Aguzzi can be contacted directly from the official Vergo Avius Web site: http://www.vergoavius.it