Watchuseek Blog

Wednesday, April 27, 2011


Dazzling Dior: new Chiffre Rouge models


Christian Dior, part of the LVMH Group, has just added three more models to its stunning
Chiffre Rouge range: A03, A02 and M01 – each models is limited to just 200 pieces.

Chiffre Rouge A03 is cased in brushed stainless steel. The dial is galvanised sand lacquer with a matt vintage effect. They both run on an automatic movement with 42 hours power reserve.

Chiffre Rouge A02 is a chronometer, again in brushed stainless steel with a galvanised navy blue dial.

Chiffre Rouge M01 features a black lacquered dial and runs on Dior Inverse movement on an automatic movement with a gold oscillating weight on the dial.

No prices as yet but as with other Chiffre Rouge models they are likely to start at around US$2000.


Chiffre Rouge A03 - 36 mm



Limited edition of 200 pieces
Case: Brushed stainless steel
Translucent black sapphire crystal case-back with limited edition number engraved
Crown with a red lacquered circle and guilloché pattern
Dial: Sun-brushed galvanic dial with translucent sand lacquer
Matt & vintage effect
Strap: Handmade slate grey alligator, Stainless steel brushed ardillon buckle “Dior Homme” engraved
Movement: Automatic 42h power reserve
Functions: Hours - Minutes - Seconds - Date
Water resistance: 50 metres
Swiss made



Chiffre Rouge A02 - 38 mm


Limited edition of 200 pieces
Case: Brushed stainless steel
Translucent black sapphire crystal case-back with limited edition number engraved
Guilloché pattern crown, red composite push-button
Dial: Navy blue sun-brushed galvanic dial
Matt & vintage effect
Strap: Handmade navy blue alligator, Stainless steel brushed ardillon buckle “Dior Homme” engraved
Movement: Automatic 42h power reserve
Functions: Hours - Minutes - Seconds - Date - Chronograph
Water resistance: 50 metres
Swiss made



Chiffre Rouge M01 - 39 mm





Limited edition 200 pieces
Case: Stainless steel, matt black ceramic bezel
Translucent black sapphire crystal case-back with limited edition number engraved
Crown with a red lacquered circle and guilloché pattern
Dial: Black lacquered
Bracelets: Stainless steel brushed with unfolding buckle, Black perforated calfskin strap, steel brushed ardillon buckle “Dior Homme” engraved
Movement: Automatic, “Dior Inversé” calibre, White gold oscillating weight on the dial
Silvered sun brushed, red bevel, black microrelief figures and graduation
Functions: Hours - Minutes - Seconds
Water resistance: 50 metres
Swiss made

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