Saturday, May 14, 2011
Come on you reds: Hublot King Power Red Devil
A new King Power has been unveiled on the hallowed turf of Old Trafford, the world famous Manchester United football stadium. As with all major Hublot watch launches, Hublot CEO Jean-Claude Biver was on hand to do the unveiling honours.
Featuring new technical details, and equipped with a new chronograph movement with two centre chrono hands providing better readability, the King Power Red Devil is a symbol of fusion and innovation, paying tribute to this most legendary of football clubs.
The Manchester United players, Sir Alex Ferguson and Jean-Claude Biver, CEO of Hublot were all on the pitch to host the presentation of the new King Power Red Devil to the international press.
In tribute to one of the world's most famous football clubs, for which it has been Official Timekeeper since 2008, Hublot has developed a King Power equipped for the first time with a chronograph movement distinguished by two centre chrono hands. This makes for better readability.
The wearer can keep track of both hands at a glance; the first indicates the seconds, and the other hand, specially developed for football, indicates the time elapsed during the 45 minutes of each half.
With a sapphire dial, the movement – here in an Aero Bang version - has also undergone new skeleton working, leaving it more open to further reveal the working parts of the watch and its fine mechanics.
The topside is coated with black ruthenium for a beautiful overall effect. Predominantly red, the minute track, a time counter at 9 o'clock and a date window at 4 o'clock round off the piece, stamped with the famous Red Devils emblem at 3 o'clock.
Old Trafford turf
In a nod to Old Trafford's more than one hundred year-old turf, the watch indexes come in a natural grass-green colour, obtained using real blades of grass from Old Trafford, picked and preserved especially by the club's groundsmen for the making of this limited series.
It took Hublot 6 months of development to stabilise the plant material and its original colour, including against UV and temperature differences. The freeze-dried blades of grass were inserted into the indexes through an all-new process, then coated with a special transparent lacquer to secure them permanently.
The King Power case – 48 mm in diameter, here in micro-blasted black ceramic or in 18K King Gold - has been revamped. Its two push-buttons have been redesigned, and are now each protected by a safety bar, which is completely built in either side of the crown. And in a final reference to the legendary club, the black rubber strap has a red line in the centre, directly inspired by Manchester United's graphics.
This limited edition is produced in 500 numbered pieces for the micro-blasted black ceramic version and in 250 pieces for the King Gold 18K version.
Each signed by Sir Alex Ferguson
Every watch is accompanied by a certificate guaranteeing its authenticity, signed personally by Sir Alex Ferguson.