Wednesday, March 23, 2011
Mention the word China in relation to watches and most people think of replicas of famous Swiss watch brands. But as the Chinese economy rapidly develops, highly skilled watchmaking manufactures are beginning to evolve, developing watches that are as creative and beautifully crafted as Swiss timepieces.
One such marque is LONGIO. Established in 1996, they manufacture parts, high quality luxury timepieces and tourbillons and have developed a solid reputation for the quality of their craftsmanship.
Now LONGIO has become the first manufacture to produce a wristwatch made of pure Chinese Hotan (or Hetian) white jade - known as one of the most precious jades of all. Hetian Jade is produced in Xinjiang province, from Shache to Tashenku'ergan and from Hetian to Yuzhen.
For over 7000 years jade has served as a symbol of identity, only nobles and high court officials were allowed to wear it. Using this top quality jade, the watch case and bracelet are carved completely by hand by masters of the jade guild.
A stunning piece of Chinese art
The elegant dial of the LONGIO MYTHOS is composed of pure black enamel which features a highly detailed 18K gold Phoenix, which was also crafted by hand under a microscope. In Chinese mythology, the phoenix (called Feng Huang) is the symbol of high virtue and grace, of power and prosperity. It represents the union of yin and yang. A window in the dial allows a view of the Swiss made tourbillon that is used in the LONGIO MYTHOS.
LONGIO sets itself apart from the plethora of other Chinese manufacturers to concentrate on quality over quantity, creativity and craftsmanship over container loads of mass produced product.
With the MYTHOS, LONGIO believes it has created a powerful link between mythology and the mastery of timekeeping with another one of a kind horological creation.
LONGIO Founder Sunny Mi
LONGIO’S creative head and owner is Mr. Sunny Mi. His deep understanding of horology and engineering was what led him to found the manufacture. He evolved the company from a sole OEM producer to a watch manufacture with its own identity developing unique timepieces that express his stated aim to become the leading watch producer in China. Sunny Mi will be at Baselworld 2011, Hall 2 Booth C40 from Wednesday March 24th to debut the LONGIO MYTHOS.