Watchuseek Blog

Wednesday, March 30, 2011

Show your green credentials: The Girard Perregaux World Wide Time Control Chronograph at Christie’s Green Auction

Sowind Watch Group got right behind a worthy cause last night by donating a special edition Girard-Perregaux watch which will be auctioned over the coming days by Christies.

The inaugural Green Auction held on Earth Day in 2010 raised US$2.4 million (€1.7 million). Last night Christie's auction house staged its Green Auction to benefit the environment, with proceeds earmarked for not-for-profit environmental organisations including:

Conservation International – this international association empowers societies to responsibly and sustainably care for nature.

Natural Resources Defence Council – this American environmental action group combines the grassroots power of 1.3 million members.

Oceana – which focuses solely on ocean conservation, protecting marine ecosystems and endangered species.

Some of the world's top international collectors, philanthropists, celebrities and designers were present at the 2011 Christie's Green Auction, Bid to Save the Earth, on March 29, 2011 at Rockefeller Center in New York. The night was a fiesta of entertainment, Christie's green auction and a green fashion show debuted Fall 2011 creations and accessories by renowned designers across the world. All proceeds from the event will be used to benefit the second annual 'Bid to Save the Earth' collaboration aimed at protecting the future of the Earth.

Besides this, Christie's has also merged with luxury charity auction site, to put over 200 auction packages to raise funds through April 7, 2011.

Girard-Perregaux joined this collective action by donating a unique timepiece, the WW.TC Chronograph for Green Auction.

Stefano Macaluso, President of the Sowind Group, owner of Girard-Perregaux said: “We are pleased to create an exclusive watch for the Green Auction. At Girard-Perregaux, we are fully aware of the ecological issues at hand and feel it is important to incorporate environmental responsibility in our business philosophy.

The exclusive GP033C0 in-house movement combines chronograph and date functions with world time indication. Its finishes, which can be seen through the sapphire case-back, include circular graining on the main plate, Côtes de Genève on the bridges and oscillating weight, as well as blued steel screws.

Also, to honour the Green Auction, it comes complete with the 24-hour ring decorated with a striking green and white contrast. Bidding for the watch will end on April 7th.

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