Watchuseek Blog

Friday, April 8, 2011


On the starting grid: The ARMIN Racing Collection





On March 27th 2011, Baselworld played host to the world’s most important watch exhibition. Meanwhile, thousands of miles away in Melbourne, the Australian Grand Prix kicked off the world’s greatest motor racing championship. And for the first time Swiss watch manufacture Armin Strom was involved.

The Russian-British Marussia Virgin Racing team, in only its second F1 season, has selected the Bienne Manufacture as its "Official Timing Partner".

Serge Michel, CEO at Armin Strom, commented on the logical collaboration: "Just like Marussia Virgin Racing, Armin Strom is a young, dynamic brand, setting new quality standards and combining high-tech with craftsmanship values. And like Marussia Virgin Racing, we’re not afraid to blaze new trails”.

The ARMIN Racing brand stands for the modern design of watch movements, without abandoning traditional Swiss watchmaking values.

In a sport where a split second can mean the difference between winning or losing, a partnership between a racing stable and a watch manufacturer is not only a logical step it is also a vital one. And both partners agree: timing is everything.

But there are certain things you simply cannot rush, and one of them is the time it takes to skeletonise the movement and then engrave it. It takes four days, and the central disc takes more time than the Geneva striping.

According to Graeme Lowdon, Sporting Director of Marussia Virgin Racing, there are further important synergies in the areas of innovation and technology.

Together with its Formula-1 partner, Marussia Virgin Racing, Armin Strom AG has developed a collection of three exclusive timekeepers, custom-built for motor racing, with titanium or stainless steel cases and the striking black, red and white dials reflecting the Marussia Virgin Racing team colours.

Some of the materials used in motor racing are also employed in the watch movement components – a fusion between motor industry technology and the art of watchmaking.

The ARMIN Racing Collection



ARMIN Racing One Week with the ARM09 Manufacture movement
(limited to 40 pieces)



ARMIN Racing Regulator with the ASRO7 movement
(limited to 100 pieces)





ARMIN Racing Chronograph with automatic winding
(limited to 400 pieces).



ARMIN Racing Chronograph Titanium




The ARMIN Racing Chronograph


Thanks to its imposing black PVD titanium case the ARMIN Racing Chronograph is destined to send pulses racing in the pits. The watch features the date at 9 o’clock and incorporates components used in racing cars, and is in F1 ARMIN pushes materials to the limits of their applications. If the circles around the various indicators on the dial highlighted in bright red look familiar that’s because they are designed to resemble the brake discs so skillfully applied during a Sunday Grand Prix.

Proud owners of an ARMIN Racing Collection watch can opt to have their name engraved on the lip at 6-o-clock. In the case of the DLC case it’s engraved first and then DLC coated.

About ARMIN Strom


For over 40 years Armin Strom's name has been synonymous with the highest level of hand-made skeletonised and hand engraved watches. Armin Strom AG was founded in 2006 and is based in the watch-making centre of Biel, Switzerland.

Today, Armin Strom is a complete ‘manufactory’ and is one of the few companies that produce its own watch movements in-house. Their exclusive timepieces not only represent traditional, high-precision craftsmanship, they also offer the highest possible individuality and distinguish the personality of the wearer.


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