Watchuseek Blog

Monday, May 2, 2011

Jessica Alba becomes Piaget ‘Possession’ ambassador

iaget has enticed one of Hollywood’s hottest stars to be a brand ambassador for their new Possession jewellery range, and certainly they don’t come much hotter than Jessica Alba, looking fabulous at just turned 30 on April 28th.

The photographs of the Golden Globe nominated actress, who has appeared in movies such as Fantastic Four, Valentine’s Day, Little Fockers and hit TV series Dark Angel, was shot by Patrick Demarchelier, one of the most legendary photographers in the business... ever!

Styling for the photography shoot was by celebrity stylist and rising star Brad Goreski, who teamed up with make-up artist Lauren Andersen and hair stylist, Renato Campora.

The results speak for themselves.

The team created six distinct looks…six gorgeous images, each showing a different side of Jessica. Whether she’s chic and sexy in a little black number or looking sharp and sophisticated in a leather blazer, Piaget’s Possession jewellery provided the perfect accent.

You would imagine these great shots will be splashed across double page spreads in glossy women’s magazines, or even featured on giant billboards throughout Hollywood and Santa Monica, but interestingly, unlike most luxury brands, Piaget is not using the pictures for a print campaign at all.

They are focusing on social media (Facebook, Twitter, youtube) and key online sites.

This strategy builds on the hugely successful campaign Piaget did last year with Sienna Miller.

In what is possibly the campaign’s most glamorous image, Piaget presents a black and white portrait of Jessica wearing a dazzling white gold and diamond Possession cuff, earrings and ring.

The full collection of iconic images debuted on Piaget’s web site and Facebook page on April 27th.

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