Watchuseek Blog

Wednesday, August 31, 2011

Swiss precision, Spanish passion: Artauro Watches

Artauro Watches have created a unique looking watch collection powered with Swiss precision and fired by Spanish passion.

But while Artauro Watches may have been inspired by the symbol of the bull in ancient Spanish culture, there is absolutely no ‘bull’ about the pedigree of Juan Moragas and his wife Magdalena Ferrera Martinez.

Spanish born, Swiss trained

Both Juan and Magdalena paid their dues in Switzerland carefully learning their craft side by side for over 25 years with some of the finest of international Swiss watch brands.

The couple returned to Spain in 2002 where they founded Moragas Technologie S.L.L.

The Artauro concept

The firm quickly established itself as Spain’s only company supplying high precision parts for Swiss watchmaking mechanisms. Over the years Juan and Magdalena devoted countless hours to the development of the strongly Iberian flavoured concept behind Artauro Watches.

Unique design, unique materials

The resulting design is reassuringly Spanish macho, driven by the precision of a Swiss automatic movement. Incorporated into the design are materials never before used in the assembly of a luxury watch – that of bull horn both carefully inlaid on the bezel and on the dial.

The branded red hour and minute hands also add a unique touch. Note also the bull silhouette over which the brand name is placed, and the black outline arches on the side of the stainless steel casing which represent the arched ‘puertas’ of Las Ventas, Spain’s oldest bullring in Plaza de Toros, Madrid.

Straps of Spanish leather

While the Sellita SW200-1 movement, with a 38 hour power reserve, and certain other parts are sourced from Switzerland, the distinctive thick Spanish leather straps, emblazoned with the bull, add a further Iberian look and feel to the watches.

Prices for Artauro Watches start at 5,500 Euros (approx US$7,850) for PVD models and go up to 14,300 euros (approx $20,415) for the gold 3N18/5N18 version.

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