Watchuseek Blog

Wednesday, October 5, 2011

Soothingly simple: Serie MA

'Life is really very simple, but we insist on making it complicated.'   Confucius
There are tourbillions, double tourbillions, moon phases and perpetual calendars; complications by the score, but sometimes you just want a watch that tells the time.

The new Serie MA, which features the brand’s minimalist design approach comes with a single purpose of thought and construction. An elegant dial with the simplest of hour, minute and second hands sweep across Bauhaus style numerals. At 6 o’ clock there’s a small date aperture – and that’s your lot. Swiss Made, which was founded by Alexander Burhans in 1991, is a watch brand for women and men who can afford the outrageous but prefer the unostentatious.

The brand worships not at the altar of glitter and glamour but at the altar of low-key shapes and impeccable Swiss quality.

The watch (like the Dievas Focal diver) runs on an ETA 2824-2 movement and is available either in blackest black or a crisp clean white dial. The strap is of pure black leather.


Movement: Automatic, ETA 2824-2, Swiss Made
Number of jewels: 25
Movement frequency: 28,800 vph
Movement decoration: N/A
Functions: Hours, minutes, seconds, date
Power reserve: 38 hours
Case material: Stainless steel, brushed
Bezel material: Matches case
Crown material: Matches case
Case shape: Round
Bezel shape: Round
Case size: 44.00 mm
Lug width: N/A
Case height: N/A
Dial: Black (pictured) or White
Numerals: Arabic
Hour markers: Baton-shaped
Hands: Steel
Water resistance: 30 meters
Strap: Black natural leather strap
Crystal: Sapphire
Case back: Screw-down, mineral glass
Price: n/a

Featured watch brands

Casio Edifice

Blog archive

RSS feeds

Watchuseek sponsors