Watchuseek Blog

Friday, October 14, 2011

Return of the Cricket: Vulcain launches new USA distributorship

Le Locle, Switzerland based Vulcain enjoyed significant success in the US in past decades. In 1947 Vulcain presented the world’s first genuinely operational alarm wristwatch in New York. The watch  went on to be worn by President’s Truman, Eisenhower, Nixon and Johnson and became known as the President’s Watch. The same watch also accompanied some notable mountaineering and seagoing expeditions in the 1950s.

New Vulcain models now available in US

In the 50s Vulcain enjoyed a vibrant retail network distributing and promoting Vulcain Watches. The plan is to revive the network and create a new Vulcain USA distribution organisation.

New network to be headed by Mark Wasserman

Mark Wasserman, who is now the President of Vulcain Watches in the USA, Canada and the Caribbean will head the new network backed by brand CEO Bernard Fleury.

Mark Wasserman expressed his approval of the new arrangement:

“I’m delighted with the partnership established with the Manufacture Vulcain. Our new collection, beating to the rhythm of the legendary Cricket alarm caliber, enables us to offer a genuine alternative to the high-end Swiss watches currently available on the market”
The Vulcain collection 

  • 50’s President’s Watch
  • Anniversary Heart
  • The Art of Enamelling
  • Aviator GMT and Dual-Time
Bernard Fleury declared:
“I am looking forward to working with Mark Wasserman and his daughter Sarah...the American market will now be able to find the qualities that forged the legend of Manufacture Vulcain over half a century ago.”

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