Monday, June 18, 2012
True blue British: Bluebird and Christopher Ward form partnership
Christopher Ward has announced that it is teaming up with Bluebird as its Official Timing Partner and will be creating a new range of watches to celebrate new attempts to break the world speed record on land and water. Bluebird, the legendary racing brand, is also marking its centenary with the unveiling of its latest project – the Bluebird Formula E, is the car they hope will be racing in the proposed FIA Formula E series.
It all began 100 years ago, when Sir Malcolm Campbell went to see Maurice Maeterlinck’s play, ‘The Blue Bird’, at the Theatre Royal Haymarket, in London. The problem of what to call his racing car was immediately solved and the Bluebird legend was born. Sir Malcolm went on to set many speed records on both land and water as did his son, Donald. Donald was tragically killed in 1967 when his boat, Bluebird K7, overturned during his attempt to break the 300mph barrier on Coniston Water. However, Sir Malcolm’s grandson, Don Wales, and the Bluebird Electric team have continued their quest for speed and plan to smash the electric world speed records on land and water in 2014.
As the Official Timing Partner, Christopher Ward will be verifying the record attempts and it also has plans to recognise the Campbell family’s courage and engineering ingenuity with a range of Bluebird watches. There are even plans for limited edition watches to contain fragments of the record-breaking cars and boats.
Both Christopher Ward and Bluebird share a proud British heritage. Bluebird is a privately owned enterprise which has often beaten major manufacturers in its quest for ultimate speed. Similarly, Christopher Ward takes on the major watch brands and, with its innovative business model, sets new standards for making luxury watches affordable.
‘This is a partnership not a sponsorship deal. We were pleased and honoured when Bluebird approached us, as for many people – especially the generation of me and my fellow directors – the Campbell’s story has such resonance. Bluebird remains fresh, exciting and very British. We have already created many motor racing and aviation watches and we also create bespoke watches for RAF squadrons – so we’re used to working with people who travel at extremely high speeds. Celebrating the heritage and achievement of such an iconic British brand, as well as a remarkable family, is an absolute privilege.’ Christopher Ward
No watches designed yet, hence no pictures, so we will just have to content ourselves with the Christopher Ward logo on the front of the new Bluebird Formula E. We will show the watches as soon as they are released.