Watchuseek Blog

Wednesday, October 31, 2012

High flying: Breitling Chronomat Frecce Tricolori LE watch

Earlier this month, Breitling and the Frecce Tricolori met at the Italian air base in Rivolto to reaffirm the longstanding partnership and to reveal a new Chronomat 44 bearing the flight team's livery, along with a limited edition featuring the same design.

Among the many exceptional squads that are associated with Breitling, the Frecce Tricolori – the Italian airforce aerobatics team – holds a place of its own. In 1983, Breitling was chosen by the "tricolor arrows" to design their official watch. In doing so, Breitling worked closely with pilots in order to create an authentic aviation chronograph. A year later, in 1984, based on this ultra-functional, original and elegant watch, the brand launched its famous Chronomat which has since become its star model and has recently been reinterpreted.

Now, 30 years on, Breitling is creating a special version of the Chronomat 44 for the Frecce Tricolori duly customised in the team colours.

Forhigh-flying feats and aviation enthusiasts, Breitling is also offering a 1,000-piece limited edition with the same exclusive design. Its black dial (like the original 1983 model) bearing silver-toned counters with red hands is distinguished by the team logo emblazoned at 12 o'clock. Three arrows in the red, white and green colors of the Italian flag are topped with the inscription "P.A.N Frecce Tricolori" (P.A.N. standing for Pattuglia Acrobatica Nazionale).

The caseback bears the engraved silhouette of the ten Aermacchi aircraft composing the squad. The sturdy steel case and the bezel with black rubber-encrusted numerals feature satin-brushed tops and polished sides. Water-resistant to the exceptional depth of 500 metres, (1,650 ft), the watch houses Manufacture Breitling Calibre 01, a high-performance chronograph movement developed and produced by Breitling, and chronometer-certified by COSC. It is available with a choice of wristbands, one of them a new black rubber strap with an embossed Breitling signature.

The Frecce Tricolori Chronomat 44 and the limited edition were presented during a special event organised at the patrol's Rivolto airbase in north-east Italy. It was attended by team pilots, a number of Breitling guests, along with members of the military, leading personalities and key representatives of the national press.

Best Classical Watch: Arnold & Son HMS1

Arabian Watches & Jewellery (AWJ) Magazine has proudly hosted the Middle East Premier Awards for the past 8 consecutive years, and the awards were presented alongside Jewellery Arabia 2012. The Presentation Ceremony was accompanied by a grand dinner reception at The Ritz Carlton, in the Kingdom of Bahrain on Tuesday, 16 October, the inaugural night of Jewellery Arabia 2012. The event was attended by over 300 distinguished high profile guests.

Arnold & Son emerged as winner in the category ‘Best Classical Watch’ with the HMS1 in an 18-carat white gold case with a silvered dial. The case is 40 mm in diameter and houses a manufacture hand-wound movement only 2.7 mm thick.

The HMS1 forms part of Arnold & Son’s magnificent Royal Collection, inspired by the timepieces created during the earlier part of John Arnold’s life for King George III and the royal court. The HMS1 reflects elegance and sophistication in inimitable English style.

The A&S1001 calibre, features gorgeous Côte de Genève rayonnantes decoration that creates depth and dynamism as in the dial. The manufacture movement is made from rhodium-treated nickel silver with haute horlogerie finishing, including hand-chamfered bridges with exquisitely polished edges, fine circular graining and blued screws. The two barrels, which provide over 80 hours power reserve, are double that of most watches in this segment which provide only a single barrel.

The two barrels provide more constant power and force, which results in improved accuracy while the movement is running.

Philippe Boven of Arnold & Son was on hand to collect the award

Finalists included Arnold & Son HMS1, runner up Vacheron Constantin Malte Anniversary Edition and second runner up H. Moser & Cie Monard Date Maronne


Calibre: A&S1001
Exclusive Arnold & Son mechanical movement, hand-wound, 21 jewels, diameter 30 mm, thickness 2.7 mm, power reserve 80 h, two barrels, 21'600 vibrations/h

Functions: hours, minutes, small seconds at 6 o'clock 

Movement decoration: 18-carat white gold case: 
nickel-silver movement, rhodium treated with Haute Horlogerie finishing:
manually chamfered bridges with polished edges, fine circular graining and Côtes de Genève rayonnantes, blued screws

Dial colour: silver 

Case: 18-carat white gold, diameter 40 mm, cambered sapphire with anti-reflective coating on both sides, case back see-through sapphire, water-resistant to 30 m

Strap: Hand-stitched black alligator leather 

Limited edition: 100 pieces 

References : 1LCAW.S03A.C111W 18-carat white gold case, silver coloured dial 

Tuesday, October 30, 2012

More than a watch, a state of mind: JeanRichard 1681 Ronde Collection

A carefree man rides a bicycle down the beach without holding the handlebars, another swings upside down from a tree. It’s all part of JeanRichard’s imagery to convey the idea that real time is the time you make your own, the time you win, and take possession of. More than a watch, a state of mind.

Well, whatever the tagline and the cool imagery might be trying to convey, there’s no doubt that JeanRichard has created a very handsome and elegant new collection of watches.

The 1681 Ronde watch is driven by the famous calibre JR1000 self-winding manufacture movement, which has a new rotor bearing the brand’s signature and visible through the sapphire caseback.

The 1681 Ronde comes in two versions; a three hands and date or a small seconds with date. The emphasis, as with many new watches emerging from the top maisons, is refined elegance and style. Watch dimensions are subtly reducing.

The 1681 Ronde comes in a trimmed down 41 mm-diameter case.
Available in pink gold or steel, the watch could be described as a timeless classic with presentation reduced to its clearest expression. Legibility is the order of the day on a white lacquered dial devoid of superfluous decoration. The date is displayed at 3 o’clock while the traditional leaf-shaped hands are highlighted with luminescent material. The baton indexes are accentuated with phosphorescent material for evening strolls along the beach.

 1681 Ronde Small Second

1681 Ronde Central Second
The pink gold version has additional applied Arabic numerals designed to blend with the shape of the indexes.

The watches come on an alligator strap with pin buckle and hand-rolled edges to give the watch an additional touch of understated elegance.

About JeanRichard

Born in the end of the 17th century at Les Bressels, on La Sagne lake in Switzerland, Daniel JeanRichard took an early interest in small mechanisms. Chance gave him a watch to mend. With perseverance and patience, he studied the timepiece, dismantled it and decided to reproduce it.

It was his first contact with watchmaking. What began as a fascination quickly became a passion for the young man, who was just 14 at the time. His first assignment led to work on other timepieces.

Slowly he acquired the mastery and the techniques necessary for making timepieces. In 1692, he was qualified, for the first time, as “Master Clockmaker”, the very first in the region. Three years later, building on his knowledge of silversmithing, he took the titles of both Watchmaker and Silversmith.

His contribution to the development of watchmaking in the Neuchâtel region of the Jura mountains is undeniable: apart from the invention of various tools and machines, he was the creator of the system of division of labour, with different workshops and factories for assembling watches.

Considered a pioneer in the field, he worked towards keeping the profession alive, and in 1701, hired his first apprentices, thus building the basis of a regional tradition that survives to this day, and is celebrated in the 1681 collection.


1681 Ronde Central Second

Pink gold case

Diameter: 41.00 mm

Height: 10.06 mm

Anti-reflective sapphire crystal

Sapphire case-back

Water-resistant to 30 m

Manufactured movement JR1000


Calibre: 11 ½'''

Frequency: 28,800 vibrations/ hour (4 Hz)

Jewels: 27

Power reserve: minimum 48 hours

Functions: hour, minute, second, date

White lacquered dial

Applied indexes and Arabic numerals

Luminescent hour markers

Luminescent hands

Brown alligator strap

Pink gold tongue buckle

1681 Ronde Small Second

Stainless steel case

Diameter: 41.00 mm

Height: 10.96 mm

Anti-reflective sapphire crystal

Sapphire case-back

Water-resistant to 50 m

Manufactured movement JR1050


Calibre JR1000 with small second module

Calibre: 11 ½'''

Frequency: 28,800 vibrations/ hour (4 Hz)

Jewels: 36

Power reserve: minimum 48 hours

Functions: hour, minute, small second at 6, date

White lacquered dial

Applied indexes

Luminescent hour markers

Luminescent hands

Black alligator strap

Stainless steel tongue buckle

Visit the JeanRichard website

Priced to please: Christopher Ward C3 Malvern Chronograph MKII

The new Christopher Ward C3 Malvern Chronograph MKII, always a good looking watch and one of the earliest the company produced, has just received a subtle facelift. It’s still sporty, and still represents outstanding value for money for a Swiss-made watch in Christopher Ward’s pioneering style.

The watch takes its design cues from vintage Aston Martin dashboards, and has lost none of its English appeal. If anything, the Aston Martin inspired chronograph eyes have been given even greater prominence. The case has been trimmed just a fraction to 39mm (it was previously 40mm) and features a metal one-piece optic white dial which gives the watch a fresher and more contemporary look while also providing even greater clarity.


With a white dial there is a choice of gold or silver bezel and indexes, but you can also opt for a charcoal galvanic sun-ray dial which is available with either an Italian leather strap or a high grade stainless steel bracelet. The C3 Chronograph MK II is powered by a quality Swiss Ronda 5040.D quartz movement and is water resistant to 50metres.

Prices start from just £215.00, (approx US$345.00) putting the luxury of a quality British designed and Swiss-made watch within reach of almost everyone. 

Features and specifications

Swiss made
Ronda Quartz chronograph movement
1/10th second split timing function
Hand finished stainless steel or 24ct PVD gold case
Unique engraved serial number
Screw-in crown and back plate
Anti-reflective sapphire crystal
SuperLuminova™ hands and indexes
Matt finish optic white or galvanic charcoal one-piece dial
Diameter: 39mm
Calibre: Ronda 5040.D
Case:316L stainless steel/24ct PVD Gold
Water Resistance: 5 atm /50 metres eather strap or stainless steel bracelet with easy opening butterfly clasp

Monday, October 29, 2012

Limited to just 20 pieces: Girard Perregaux White Ceramic WW.TC Timer Chronograph

Girard Perregaux’s latest WW.TC Timer Chronograph has a snappy new look to it with the white ceramic case set snappily against the black rubber push buttons and crowns. The look is at once new, fresh and very eye catching.

The light coloured dial, covered with smoked sapphire crystal, is contrasted with strong, graphic black numerals. The sub dials contrast magnificently against the clean white too. While the “world times” function displays all the time zones simultaneously, the date, the small seconds, the chronograph function with flyback and day/night indicator are logical and easy to read. 

Visible through the case’s smoked sapphire back, the manufacture movement GP3300-0028 sits inside a protective titanium housing, developed by Girard-Perregaux’s engineers. This self-winding 13’’’ calibre offers 46 hours of power reserve. All finishing was carried out by hand. Hallmarks of quality and excellence include the fact that the mainplate is pearled, the bridges and the oscillating weight are decorated with Geneva Stripes, and the screws are in blued steel.

This undoubtedly stunning looking WW.TC Chronograph will be made in a limited edition of only 20 pieces, so it’s going to be appearing on just a very few lucky wrists around the world. 


White ceramic case (internal container in titanium), bezel in steel and white ceramic
Push buttons and crowns covered with black rubber.
Diameter: 43.00 mm
Case-back: black DLC coated titanium closed with 6 screws,
sapphire glass
Water resistance: 100 metres
Movement Girard-Perregaux GP3300-0028
Self-winding mechanical
Functions: hour, minute, small second, world times with
day/night indicator, flyback chronograph, date
Calibre: 13 ’’’
Frequency: 28,800 vibrations/hour (4 Hz)
Power reserve: 46 hours minimum
Jewels: 63 jewels
Black rubber strap
Clasp: folding, titanium
Limited edition of 20 pieces
Reference: 49820-32-712-FK6A

Visit Girard Perregaux's website

Friday, October 26, 2012

Ten years after: Linde Werdelin, The Decade

While you have been catching the same old 07:41commuter for the past decade, hoping against hope you will collect your pay-check at the end of the month, Morten Linde and Jorn Werdelin, from their headquarters in fashionable Notting Hill in London,  have created one of the most exciting brands in the known history of watch brands. Just about every watch collector and aficionado goes a little gaga over LW watches.

The Decade is a detailed retrospective of why their watches caught the watch-loving public’s imagination. It’s a richly illustrated timeline running through the evolution of its unique sports timepieces and digital instruments since its conception in August 2002.

The Decade shows the most epic occurrences in the LW Universe. It features iconic pieces and significant events as well as all the remarkable achievements within the skiing and diving sphere.

Exploring all aspects of the history of Linde Werdelin, The Decade brings the most memorable Linde Werdelin episodes to life from the debut Biformeter to the breakthrough Spido Speed to the Oktopus diver, to the Spidolite II; a dazzling range of sports watches for a new generation of watch fans.

How it all began

Combined passions led two lifelong friends, Morten Linde and Jorn Werdelin to redefine what a highly crafted sports timepiece can be.

Founded in 2002 by Morten Linde and Jorn Werdelin, Linde Werdelin watches and attachable dive and ski instruments have redefined the world of highly crafted sports watches by bringing together the best of Swiss craftsmanship with Danish design ingenuity and avant-garde technology.

The founders

Morten Linde
An unconventional designer and the creative source of Linde Werdelin, Linde has designed numerous iconic objects from the Copenhagen public park to audio systems; winning many industry-leading prizes and awards throughout his career. A functionalist, Linde strongly believes that “it's easy to make something look good, but that's not the point”. It is a lot harder to design a lasting object that will not age or become obsolete.

Jorn Werdelin
The visionary and driving force of Linde Werdelin. Werdelin's grandfather opened the first family jewellery and watch boutique in Aalborg, Denmark, selling luxury and technical watches. At 14, Werdelin sees a new high-end sports watch that will spark an ever-growing passion for watches. As an entrepreneur, Werdelin fuses the spirit of free-ride skiing with business: pushing the boundaries by finding a way, not by taking uncalculated risks; revisiting the old to create and experience the new.

The idea

Innovation lies in the core of Linde Werdelin, bringing together mechanical sports watches and digital precision instruments with avant-garde technology.
The unique combination of watches and instruments makes Linde Werdelin the only true sports watch of today. A carefully designed sports watch for all occasions is transformed into a precision instrument with the Dive Instrument or the Ski Instrument. Linde Werdelin brings together the best of Swiss craftsmanship and Danish design ingenuity.

For Morten, “analogue is the best way to read time; digital is how you assimilate technical details” 

The design of a Linde Werdelin timepiece is influenced by functionality and modernism. The angular case is distinguished with indentations at 3 and 9 o'clock to hold the instrument in place. The faceted design allows the strap to seamlessly fit into the case.

The Decade will serve as an authentic and authoritative LW time capsule to showcase the early achievements as the brand now moves on to the next phase of its exciting horological journey.

Visit The Decade

Thursday, October 25, 2012

Steampunk diver: RJ-Romain Jerome Octopus

Romain Jerome’s Titanic-DNA collection, which successfully captured the imagination for exploring the ocean depths in dashing steampunk style, now introduces its first diver’s watch capable of safely accompanying explorers into the depths.

Named The Octopus after the ocean giant that became a powerful symbol in Jules Verne’s famous novel Twenty Thousand Leagues under the Sea, the watch features two crowns, one at 9 o’clock to set the watch and a second one at 3 o’clock for the elapsed time controller. The Octopus comes equipped with an exclusive internal unidirectional rotating sapphire bezel system featuring engraved five-minute graduations. The chapter ring’s markers are enhanced with Superluminova “blue emission“ in order to ensure maximum visibility underwater, and the hands are also luminescent.

Every detail of the watch is said to reflect the number eight, a hint to the number of legs of the Octopus and a lucky number in some cultures. There are eight octagon head screws on the 45mm case as well as on the back of the watch which is stamped by a hand-engraved octopus. The two screw-locked crowns are adorned with eight rivets and guarantee a water resistance of 888 feet (270 metres) for each model limited to 888 pieces.

As with other watches in the Titanic-DNA collection, the notched bezel contains oxidised and stabilised steel taken directly from the Titanic. The dial carries the signature large X-shaped intersection found on dials in the RJ-Romain Jerome collections, with its carefully satin-brushed traverse struts and paws.

For underwater sports devotees, it's the cross of St. Andrew’s flag (without the blue colour) which indicates the presence of divers practicing. Another detail of this watch full of references, the interior of the black rubber strap features suction cups rather like the ones found on the tentacles of an octopus.

The rugged appearance of the Octopus comes in three different versions: steel, black PVD-coated steel and black PVD-coated steel with red gold. The watch is already on sale at all RJ-Romain Jerome authorised retailers.

Visit the Romain Jerome site


Grand Prize Winner to Receive Trip to F1 U.S. Grand Prix in Austin, Texas

Casio America, Inc., a proud sponsor of Red Bull Racing, is pleased to announce a promotion on its Edifice Facebook page, offering car enthusiasts the chance to win a Formula 1™ prize package. One lucky winner will win a pair of tickets to the Formula 1 United States Grand Prix, held November 16-18, 2012, at the Circuit of the Americas in Austin, Texas. The prize package also includes airfare for two and hotel accommodations. The promotion, currently underway, will end on Friday, November 2, 2012 at 11:59PM Eastern Standard Time.

Formula 1 is considered the most prestigious form of motor racing in the world. The Circuit of the Americas, where the event will be held, features a state-of-the-art 3.4-mile circuit track, and is the first purpose-built Grand Prix facility in the U.S.

“As a result of designing our EDIFICE collection of timepieces with motorsports in mind and our sponsorship of Red Bull Racing, we feel this promotion is a natural fit for us. We look forward to ending this year’s F1 season by awarding one lucky racing enthusiast and a guest the trip of a lifetime.” Shigenori Itoh, Chairman and CEO of Casio America, Inc.

Individuals eighteen (18) years or older can enter by visiting Casio’s EDIFICE website or official Facebook page and filling out the required fields. A winner will be selected and announced on or about Friday November 2nd, 2012.

For additional information or to enter, please visit

*No purchase or payment necessary. Open to legal residents of the 50 U.S. & D.C. (excluding Guam, the U.S. Virgin Islands, and all other U.S. territories and possessions), 18 or older. Begins October 11, 2012 at 12:00 a.m. EST, ends November 2nd, 2012 at 11:59 p.m. EST. Void in Guam, the U.S. Virgin Islands, and all other U.S. territories and possessions and where prohibited. Subject to Official Rules.

Wednesday, October 24, 2012

Valbray’s dazzling double: V.01 Oculus Argentique, V.01 Oculus Hypnosis

Valbray V.01 Oculus - Argentique

To be launched at Belles Montres 2012 between November 23, 24 and 25, the stunning Oculus V.01 Argentique (Argentique actually refers to silver emulsions used by photographic films, as opposed to digital photography. ) The watch, limited to just 36 pieces, is a tribute to the world of photography, which is the inspiration for its authentic looking circular aperture.

This mechanism is integrated in the rotating bezel, transforming the watch by turning the bezel at 90°, from a chronograph to a two hands watch, from sporty to instantly elegant.

A timepiece with a dual personality, the Oculus V.01 is made from a titanium grade 5 case with a black DLC coating, finely sanded and with polished chamfers.

A beautiful black and white contrast is also offered by the dial, where the fine honeycomb grid extends across the brightly polished steel base.


Reference:  VR01 I
Material:  Titanium grade 5 with DLC  coating
Function:  Double display: chronograph / hours, minutes
Patent  System composed of 16 extra thin blades with a black multilayer treatment
Movement : Mechanical and automatic chronograph
Rotor: Redesign tri-material rotor winding
Frequency: 28’800 alt/h (4 Hz)
25 functional jewels
Power reserve: 44 hours
Water resistant: 5 ATM
Dial:  Multi-layered with a honeycomb grid
Sapphire Crystal Bezel: double side hard antireflective coating
Back: double side hard anti-reflective coating
Strap: Black matte alligator with white stitching
Patented deployant buckle with a thin design
Limited Edition  36 numbered pieces

Valbray V.01 Oculus – Hypnosis

Inspired by the night, the hypnotic power of the Valbray Oculus V.01 - Hypnosis is revealed via a simple rotation of the bezel which allows the disappearance of the blades and the unveiling of a dial built on a phosphorescent base.

To be unveiled during Belles montres 2012 and limited to just 100 pieces, the Oculus V.01 Hypnosis is realised in titanium grade 5 with a black DLC coating, finely sanded and with polished chamfers. This timepiece is characterised by two surprising dials.

Shutter open = sporty, Shutter closed = traditional. Its appearance changes through its phosphorescent blue pigments (Super-Luminova), to be sober by day, yet flamboyant by night. At twilight, the hands of the hours and minutes, as well as the hours index on the flange and the base of the dial transform  into an hypnotic glow.

Equipped with a meticulously finished Valjoux movement, visible through the case back sapphire crystal window, the watch comes on a black alligator strap with blue/grey seams.


Reference: VR01K
Material: Titanium grade 5 with DLC  coating
Function: Double display: chronograph / hours, minutes
Patent System composed of 16 extra thin blades with a black multilayer treatment
Movement:  Mechanical and automatic chronograph
Rotor: Redesign tri-material rotor winding
Frequency: 28’800 alt/h (4 Hz)
25 functional jewels
Power reserve: 44 hours
Water resistant: 5 ATM
Dial: Multi-layered with a honeycomb grid
Sapphire Crystal Bezel: double side hard antireflective coating
Back: double side hard antireflective coating
Strap: Black matte alligator with blue stitching
Patented deployant buckle with a thin design
Limited Edition: 100 numbered pieces

About Valbray

 Valbray founders Côme de Valbray and Olga Corsini

A relatively new brand launched in 2009, the Valbray concept is simple; their watches are designed to to hide and reveal, to combine elegance with sensuality, and to be sporty and at the same time ground-breakingly technical.

The creative duo behind Valbray is Côme de Valbray, a micro engineering major (Swiss Federal Institute of Technology). At the age of 26 he moved to the USA to attend Harvard University in order to develop his entrepreneurial skills. At the age of 28 he met Olga Corsini in Paris and two years later at the age of 30 he created Valbray with her.

Olga Corsini graduated from the European Design Institute with a major in Jewellery.She worked in the creative studio of Bulgari in Rome. At the age of 26 she started to work with Gucci in Florence (Italy). More than one year later she moved to Paris to work in the Timepiece divison of Chaumet (LVMH Group). She met Côme de Valbray at the age 28 and one year later they  joined forces to create Valbray Watches.

Visit the Valbray site

Tuesday, October 23, 2012

Titanium satin: Tudor Pelagos

The classically styled new TUDOR Pelagos is waterproof to a depth of 500 metres (1640 feet), and would normally be a prized addition to the much admired Tudor fold. Some however, on the Watchuseek forum, have criticised the choice of Titanium as the metal of choice, and felt that it did not work as well as the sheen and gloss of highly polished stainless steel. 

That aside, The Tudor Pelagos takes its stylistic cue from Tudor's impressive tried and tested past. The new Pelagos goes further still and explores the ocean's deep with a new dimension.

The 42 mm case is made entirely from titanium with an all-over satin finish, it’s not a watch that shines, but instead emits a softer matte lustre. It incorporates a helium escape valve as well as a unidirectional bezel enhanced with a matte black ceramic insert and luminescent numerals. As you would expect, the thickness of the bezel ensures it can be easily gripped and rotated.

The watch case is clearly marked ‘GAS ESCAPE VALVE’ on the side of the straight edged case. 

Practical, legible and tough, the Pelagos dive watch also stands out for its titanium bracelet with a steel folding clasp which is equipped with a unique and patented spring-loaded, self-adjusting mechanism. Developed and patented by Tudor, this system allows the bracelet to adjust during diving, contracting in deep water when the diving suit is compressed and expanding as the pressure eases during the ascent.

Tudor was founded in 1946 by Rolex founder Hans Wilsdorf, and named after the House of Tudor.


Movement: Automatic, approximately 38-hour power reserve
Functions: Hours, minutes, seconds and date
Case 42 mm titanium and steel case, satin finish
Unidirectional rotatable bezel in titanium with black ceramic disc
Helium escape valve
Sapphire crystal
Waterproof: to 500 m/50AMT
Dial: Black
Luminescent hands and hourmarkers
Date window at 3 o’clock
Bracelet/Strap Titanium bracelet with folding clasp, safety catch and bracelet extension
Additional rubber strap with buckle and extra extension piece

Visit the Tudor site

70’s rewind: Movado Datron Quartz Chrongraph

The leading Movado watch model in 1970, the Datron chronograph with a classic tonneau-shaped case and self-winding movement, was available with a rotating bezel and a number of dial variations. 

Now, Movado invite fans of the brand to travel through time with the new Movado Datron. Swiss based Movado -  Esperanto for continuous movement - is reissuing its iconic 1970 model in virtually identical form. The distinctive tonneau case surrounds a round dial.

 The original Movado Datron Chronograph

Previously silver and black, the 40mm watch is now tone-on-tone. In another nod to the original, the large date is now shown in a square window rather than the circular aperture that signs most of Movado's watches today. The Datachron – soon shortened to Datron® - reprises its heritage handsomely in an urban watch with a brushed and polished steel bracelet. The watch retails for around US$1,670.00.

Movement Quartz, Ronda 5040.B
Functions Hours, minutes, seconds, date and chronograph
Case Stainless steel, 40 mm
Scratchproof sapphire crystal, anti-reflective on the inside
Screw-down back
Water-resistant to 50 m / 5 ATM
Dial Silver-toned
8 applied hourmarkers
12-hour counter at 6 o'clock, 30-minute counter at 9 o'clock, small
seconds at 3 o'clock
Large date window at 12 o'clock
Bracelet/Strap Stainless steel with triple-blade folding clasp

Visit Movado

Monday, October 22, 2012

Celebrity Brand Ambassadors do Sell Watches

Pretty much every major watch brand in the world has some sort of affiliation with a celebrity, be it official or unofficial and there are believers that this may actually prevent sales from being made. This is on the basis that some people feel such strong negativity towards particular celebrities that they wouldn’t be seen dead in anything that is endorsed by them. While this statement may be true, these people are in the minority and brand ambassadors undoubtedly boost sales overall.

In some cases, such as Bulova’s recent use of the new cast members in Made In Chelsea to promote some of their watches, there will of course be some potential watch buyers that will undoubtedly be put off the brand as they simply dislike the TV show, however these people will not be exposed to the products via that show as they wont be the ones watching, problem solved. 

On the flip side, fans of the show that like the new characters will be exposed to these watches and positively associate them with things that they like, making them far more likely to buy. In a similar way to celebrity “get the look” articles in magazines work, more and more people want to look like their favourite celebrity and want to own the same things that they do, watches included.

It’s obviously very important for those brands to pick appropriate ambassadors, who have strong careers and are unlikely to act in a manner that will disgrace the brand. Also they should be ambassadors who reflect what that brand is about, such as brands like Casio and Swatch who use people such as Rihanna and Jessie J to promote their watches in their music videos to try and get younger girls to buy and be like their idols.

For older men there are people like Leonardo DiCaprio and Daniel Craig (as James Bond) for TAG Heuer  and Omega respectively, that give the watches a cooler and more glamorous feel, which some of the targeted men may want to mimic .

Many potential buyers will not be affected by seeing people like Rihanna or Leo DiCaprio wearing a watch that they were considering buying, but for that reason they will not be put off either. The number that will be put off buying something is much smaller than the number that may be influenced into making a purchase, making brands using ambassadors and celebrity endorsements a very worthwhile exercise.

Written by Chris Derrer from The Watch Hut

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