Watchuseek Blog

Tuesday, October 2, 2012


California retro cool: New Britain watches



There’s absolutely no shortage of watch brands, but there is a shortage of good quality mechanical watches at the sub $5000 mark. This is something that New Britain watches has sought to redress with a new collection of watches that take design and technical cues from Swiss watches worth a great deal more.



An American brand, the inspiration behind the watches is 1950s California cool; the freedom of the open road, a Black Lightning motorcycle powering its way full pelt across the salt flats, and generally the aura of retro stuff that the History Channel’s 'American Pickers' would find awesomely desirable.






New Britain's watchmakers have not merely opted for order by numbers cases and casually slapped in un-retouched movements. The watches are hand assembled in Switzerland. The Unitas 6498/1, the movement, used in similarly priced watches, and in Panerai watches too, are finished to an extremely high level. The bridges have been sand-blasted and there are bevelled edges with a high-polish finish and high polished screws too.  The movements are then manually wound and tuned to COSC standards, The see-through caseback also allows a glimpse of the inner workings.

Quality is present through and through; we are told the chunky 45mm cases are made of a single block of AISI316L high grade steel, there’s a retro coin-edged bevel, and the dials are reminiscent of vintage motorbike speedometers.

Each of the three watches in the collection are mounted on hand-sewn brown leather straps with hypoallergenic lining.

And the price? A California cool $3,200.00

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