Watchuseek Blog

Tuesday, November 13, 2012

Stake your claim in Switzerland’s oldest watch factory

 Dubois et Fils Concept Two
The second model of DuBois et fils is another step to restart the brand, which currently makes it possible for watch lovers to join the company via crowd funding and to become a part of the oldest watch factory in Switzerland.

To qualify this claim you have to understand the literal interpretation of that term; you can believe that pencil sharpening lawyers on behalf of Blancpain and Vacheron Constantin already have. History tells us these are the facts:

•    Oldest Swiss watchmaking brand — Blancpain, 1735
•    Oldest Swiss watch manufacture — Vacheron Constantin, 1755
•    Oldest Swiss watch factory — Philippe DuBois et fils, 1785

Now concept TWO from DuBois et fils presents a chronograph that the company says evokes memories of the 70s. Powered by a Valjoux 7750, Concept TWO focuses on the most trusted chronograph movement from Switzerland. In addition to the dial with orange accents, the case provides a visual match between the matt sunray bezel and the polished body.

The case is 316L stainless steel. Under the sapphire crystal, the dial shows a guilloche honeycomb pattern, the recessed totalisers of the chronograph and the running seconds are milled. With the orange luminous material the hands and indexes are equipped in style. Date and day display are matching the dial with white letters on a black background. The second model of DuBois et fils has a more sporty look than the first watch, Concept ONE.

"The new model reminds of the 70s, a difficult time for the mechanical watch. At that time, the quartz flood came with an enormous price decline that caused many problems for companies and factories," says Thomas Steinemann, owner and CEO of DuBois et fils.

Buy a stake in Dubois et Fils

The company has been producing watches in Switzerland since 1785, however the concept is completely new: watch lovers can purchase one of the various shareholder packages and therefore become part of the oldest watch factory in Switzerland. At the same time the shareholders have the privilege to buy the new watches which are limited to 99 pieces per model at a reduced price.

Philippe DuBois & Fils SA is the oldest watch factory in Switzerland. For 2013, a new collection of quality watches limited to just 99 watches per model is planned. In addition to that, watch lovers have the unique opportunity to be part of DuBois et fils. They are able to acquire shares of the factory at a discount model by a crowdfunding project. Different packages enable the costumers to enter the world of watches. A professional team headed by CEO Thomas Steinemann designs the watch collection, continuing the tradition of DuBois et fils.

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