Watchuseek Blog

Tuesday, November 13, 2012

TAG Team: TAG Heuer, Cameron Diaz and Leonardo DiCaprio unite for Hurricane Sandy relief effort

 Tag Heuer CEO Jean-Christophe Babin, Cameron Diaz and Leonardo DiCaprio
A glamorous soirée in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.

The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide.

The 500 guests in attendance, many of whom flew in expressly for the high-profile event, were regaled by a special performance of the New York City Ballet, before dancing the night away to the music of New York’s red-hot DJ Evalicious. For each guest, TAG Heuer pledged $100 to New York Cares’ Hurricane Sandy Relief Fund, and a further $100 to Cameron Diaz’s partner charity, UN Women (The United Nations Entity for Gender Equality and the Empowerment of Women).

The event marks the first time that TAG Heuer Ambassadors Cameron Diaz and Leonardo DiCaprio combined forces for a TAG Heuer celebrity event.

Welcomed on stage by thunderous applause, Cameron proudly displayed her new LINK Lady Trilogy Limited Edition in steel, and was wearing a stunning Lanvin dress.

TAG Heuer Leonardo DiCaprio LINK Limited Edition chronograph

On Leonardo’s wrist, he wore the new Link Limited Edition with blue dial. On stage, TAG Heuer President and CEO Jean-Christophe Babin offered to Cameron a yellow gold version of the trilogy, an exclusive set of watch and jewellery.

“TAG Heuer uniquely brings together the elegance of generosity and the essence of luxury,” said Cameron Diaz, a TAG Heuer Brand Ambassador since last March and a longtime supporter of UN Women. “I am very proud to be a part of their efforts to make the world a better and more beautiful place.”

“Our hearts and prayers go out to the victims of Hurricane Sandy. Their resiliency in the face of such adversity is a true inspiration, as is the outpouring of support from communities worldwide. We’re proud to support New York Cares as it is the largest local volunteer organization dedicated to supporting those impacted by this devastating storm.” TAG Heuer President and CEO Jean-Christophe Babin.

During the prestigious “place-to-be” event, TAG Heuer showcased its new collection of limited edition LINK timepieces and jewelry. A benchmark of avant-garde design and ultimate comfort since 1987, the LINK’s newest incarnations are: the Ladies’ LINK Automatic Watch, the first automatic watch for women offered in the LINK Lady line; the LINK Lady Trilogy, a limited edition watch, ring and bracelet set co-designed by Cameron Diaz; and the “Leonardo DiCaprio” LINK Calibre 16 Chronograph, a limited edition chronograph signed on its smoked sapphire caseback by Leonardo DiCaprio.

Profits from the sale of the stunning Link Lady Trilogy will go to support UN Women, while proceeds from the blue-dial LDC Limited Edition Link’s sales will go to Leonardo DiCaprio’s environmental charity partners, Green Cross International and the Natural Resources Defense Council ( NRDC).

The Cameron Diaz LINK Lady Trilogy

It’s a multi-wear watch, bracelet and ring collection which reinterprets the LINK’s glamorous lineage and redefines the whole notion of “femininity.”

 Nestled in a jewel box are three elements--the LINK Lady watch, ring and bracelet--co-designed by actress Cameron Diaz.

The S-shaped links of the watch’s iconic bracelet are echoed in the the exquisite double-S links of the ring and the single-S links of the bracelet. All three, forged in the line’s signature polished stainless steel, catch the light and sparkle all day, and all night. Wear one, wear all: alone or ensemble, the three stellar bijoux, like the versatile TAG Heuer Ambassador whose signature graces the watch’s caseback, radiate star power.

LINK Lady Automatic

The LINK Lady Automatic is the first automatic watch for women in the LINK Collection.The case is rounded and highly polished, reminiscent of a river stone. The dial design is delicately refined, with date window at 6 o’clock, and a stunning guilloche pattern of concentric lines across the face. The powerful movement is visible through the transparent sapphire caseback.

A covetable collectible for watch lovers and connoisseurs, the gorgeous 34.5mm timepiece with full diamond bezel is one of the most ultra-feminine creations ever produced by the brand.

Visit the TAG Heuer website

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