Watchuseek Blog

Tuesday, December 11, 2012


Race to the finish: Hublot and Ferrari celebrate sensational year


As Hublot bow out of their involvement with Formula 1 next year and make way for mighty Rolex, they can at least reflect on a fantastic year in their partnership with legendary Italian sports car marque Ferrari.

Hublot and Ferrari have enjoyed a highly successful first 12 months both in terms of sales and a boost to each brand’s respective image and, as the year draws to a close, Hublot together with Ferrari chose the Finali Mondiali in Valencia, Spain, to celebrate  and unveil plans and ambitions for the 2013 season.


Over 130 events were organised worldwide in 2012 where both Ferrari's sports cars and Hublot's exclusive timepieces were showcased. The companies' teams collaborated closely to enhance their marque's synergies in events staged in important new emerging markets, such as Taiwan, as well as in support of exceptional international activities, such as the successful attempt at setting a new Guinness World Record for the largest ever parade of Ferrari cars at Silverstone. 




Another nod towards the increasing recognition between Ferrari and Hublot is the signage now in Place Vendôme, Paris which was inaugurated on the 1st of December 2012. 


The Big Bang Ferrari in Titanium and the Magic Gold watch were launched at Baselworld in April. Magic Gold is the first ever scratch-resistant 18-carat gold, a technological material invented by Hublot. The presentation was presided over by Jean-Claude Biver, Chairman of Hublot, and Ricardo Guadalupe, the company's CEO. During the launch 20 magnificent carbon Tourbillons produced exclusively for collectors in China were presented, as well as a watch produced exclusively for owners of the Ferrari 250 GTO at the gathering to mark the 50th anniversary of the legendary car. 




These ventures are already sparking ideas for new models yet to come. Ferrari and Hublot enthusiasts are encouraged to attend the Geneva Trade Show in January to discover what both brands have in store for the future.

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