Watchuseek Blog

Friday, March 2, 2012

Black ops: Rodania XSEBA Black Edition.

If Belgian market leader in watches Rodania is new to you, watch out for the new XSEBA Black Edition. It’s already a firm favourite in Rodania's collection amongst the brand's followers, largely thanks to its dark and sophisticated good looks and an abundance of aesthetic and functional details.

The XSEBA Black Edition features a 44mm stainless steel case, black fluted bezel, a tachymeter scale on the flange, a guilloché dial and red centre seconds hand with the Rodania logo as counterweight.  The display caseback reveals the Valjoux7750 movement. You should be able to pick up the Xseba Balck Edition for around $1,600 or possibly significantly less with some shrewd web surfing.

Rodania history

The Rodania brand was created in 1930 by Mr. Hans Baumgartner of the Baumgartner family in the small village of Lengnau in Switzerland, home to many other famous Swiss brands.

From the start, the company enjoyed an excellent reputation and was famous for its slim lines and pocket watches.

Rodania grew quickly and opened sales offices in New York, Montreal, Caracas, Madrid and Brussels. The Brussels branch was placed under the supervision of Mr. Manfred Aebi.

As with many Swiss watch brands, the invasion of cheaper Japanese and Far Eastern quartz watches resulted in a severe threat to the brand, and although the Swiss management fought hard to control the situation, business shrank rapidly. By the mid nineties the factory in Grenchen was only a fraction of what it used to be and it was on the brink of bankruptcy.

As market leader in Belgium, the Aebi family simply could not afford for Rodania to disappear and they came to the rescue. They bought the brand, licenses and all copyrights thus ensuring the brand's survival.

Under the supervision of the Aebi family, the Rodania brand maintained its position as an important player in the Benelux countries and successfully opened a subsidiary in France.

Rodania has also started exporting watches again. Most recently, in order to achieve greater international aspirations, the family sought to attract foreign capital by means of the Belgo-Dutch investment group BV Capital Partners. Having achieved this, the Aebi family sold the company to the investment group and is no longer a shareholder.


Movement: Automatic, Valjoux 7750
Functions: Hours, minutes, seconds, day, date, chronograph and tachymeter
Case: Stainless steel, 44mm
Fluted bezel in black coated steel
Sapphire crystal front and back
Water resistance: 100m / 10 ATM
Dial: Black with "lozenge" guilloché
30-minute counter at 12 o'clock, 12-hour counter at 6 o'clock, small
seconds at 9 o'clock
Day and date windows at 3 o'clock
Bracelet/Strap: Black leather with double-pusher safety clasp
Other versions Black case and bezel or 18K pink gold caselet/Strap

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