Watchuseek Blog

Wednesday, April 11, 2012


New for 2012: The I-Gucci Sport


Gucci Timepieces have been available in a variety of styles since the early 70s. The iconic Florentine marque prides itself on being one of the most reliable and consistent fashion watch brands, recognised for distinctive design, quality and craftsmanship.

New from Gucci for 2012 are these new additions to the I Gucci range.

I-Gucci Sport watches, designed by Gucci's Creative Director Frida Giannini (pictured), whose unique talent and modern vision have fuelled her rise as the leading creative force behind one of the world’s most celebrated fashion houses, were first introduced by Gucci last year.

They are Gucci’s first digital watch offering and they have caught on quickly to become one of the Italian designer label’s best-selling models.

The I-Gucci Sport was originally introduced to celebrate Gucci Timepieces’ partnership with The Latin Recording Academy®, hosts of the Latin GRAMMY® Awards. Since that time, the I-Gucci Sport has also been released in a limited edition, the I-Gucci Sport GRAMMY® Museum model.




The new additions to the I-Gucci Sport collection include a striking perforated rubber strap in three fashionable colour schemes of black, orange and cobalt blue. The black variant features extra detailing seen in a slim but striking section of the iconic Gucci green-red-green web stripe embedded in the rubber strap.

As with all I-Gucci models, the I-Gucci Sports models come in unmissable 49mm casings and feature a brushed steel and rubber case with four push-buttons.

With bold and easy to read digital displays, the watches can be set to show to two time-zones, and are available with a black dial and orange digits (black and orange variants) or with a silver dial and blue digits (blue version).

If you prefer analogue mode (showing hands) this can be achieved with a quick switch over.

The dial features a backlight, alarm and date; while the ‘Swiss Made’ stamp appears at 6 o’clock. The famous ‘Gucci’ logo is emblazoned at the foot of the bezel.

More technical than they may appear at first glance, the I-Gucci range features a chronograph and dual chronograph, countdown timer, tachymeter, pedometer and a sailing function specifically designed for timing regattas – let’s not forget, the people owning these watches are rich enough to attend such events.

The watches come on a thick rubber bracelet, composed of black, orange or blue perforated rubber, laid over a black rubber strap. This soft yet sturdy material, with perforated holes reminiscent of sports car interiors does lend the watches a funky and sporty appeal. 


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