Watchuseek Blog

Monday, June 11, 2012

When in Rome: Mido All Dial Tenth Anniversary

Swiss watch brand Mido has drawn inspiration from the Coliseum in Rome to create the Mido All Dial, which this year celebrates its tenth anniversary. To mark the event, Mido has created a limited edition of 1,000 pieces. Drawing inspiration from eternal Rome; the Coliseum is engraved on the case back of this COSC-certified chronometer, and the dial, with its characteristic contours, indicates the hours with – what else -  Roman numerals.

The COSC-certified chronometer features an extremely accurate ETA 2836-2 automatic movement with a power reserve of around 38 hours. 42mm in diameter, the dial exhibits contours apparently reminiscent of those imagined by the architects of the Coliseum. Its anthracite centre with a sunray satinated finish creates the main focal point. In an attractive reference to Mido’s colour, the Roman numerals are orange, as are the applied indexes and hands treated with Super-LumiNova®. An anti-reflecting sapphire crystal treated on both sides makes for easy legibility. The All Dial also features a screw down crown.

Water-resistant up to a pressure of 10 bar (100 m / 330 ft), this model comes with a stainless steel bracelet with a satin and polished finish.

About Mido

Part of the mighty House of Swatch, Mido was founded in Switzerland by Georges Schaeren in 1918. Today, Mido is based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish ‘Yo mido’, meaning ‘I measure’.

Mido’s ambition is to produce watches that possess characteristics typical of the quality and careful craftsmanship of a Swiss watch, namely timepieces endowed with mechanical movements that are wound either by hand or automatically.
The image of the brand is timeless, classic clean-cut and refined. Mido’s philosophy is to combine timeless design with functionality rather than following fashion. The objective is to create timepieces in high-quality materials, endowed with high-precision movements and offering exceptional water-resistance, in the spirit of sustainable development.


Movement:     Automatic ETA 2836-2 certified COSC Chronometer, 11½’’’, Ø25.60 mm, height: 5.05 mm, 25 jewels, 28,800 A/H, INCABLOC and NIVACOURBE shock-absorber, NIVAFLEX NM mainspring, ANACHRON balance spring, GLUCYDUR balance wheel. Finely decorated Chronometer movement with blued screws, decorated oscillating weight with Geneva stripes and engraved Mido logo. Function HMSD+Day. Adjusted on 5 different positions for a high accuracy. Min. 38 hours power reserve.

Case:    Stainless steel 316L, 2 pieces, sapphire crystal with an anti-reflecting treatment on both sides, screwed crown and case back, special engraved case back with the Coliseum and serial number, water-resistant up to a pressure of 10 bar (100 m / 330 ft).

Bracelet:    Stainless steel 316L with stainless steel folding clasp.

Dial:   Sunray satinated anthracite centre, logo and indexes individually applied, indexes with orange Super LumiNova®, fine painted Roman numbers, date at 3 o’clock.

Hands:    Diamond polished, with orange Super-LumiNova® for easy readability at night.

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