Watchuseek Blog

Monday, September 3, 2012

Action!: New Alpina Brand Ambassador William Baldwin debuts with Extreme Diver

He is not perhaps the first celebrity that would come to mind as a natural brand ambassador for a long established Swiss watch brand, but Swiss luxury watch brand ALPINA Geneve celebrated the launch of the new Alpina Extreme Diver Collection with actor, producer, and writer William Baldwin as their choice of new Global Brand Ambassador for their 2012 advertising campaign.

 “We were looking for a famous face to support the introduction of our Extreme Diver Collection. With Billy Baldwin, we found a supreme celebrity. Billy is cool and courageous, with the same values of the Alpina brand,” Peter Stas, CEO Alpina Watches.

On behalf of Alpina Geneve, CEO Peter Stas made a donation of ten Alpina Extreme Diver Watches to The Carol M. Baldwin Research Fund to be used as auction pieces for their various galas and events raising money for breast cancer research. These special edition Diver watches are produced in a limited quantity of 10 pieces, with an engraved silver plate enclosed in the box featuring The Carol M. Baldwin Breast Cancer Research Fund Logo. In addition, the case back of the watch also shows the same delicate engraving in tribute to the Carol M. Baldwin Research Fund.

"It is truly an honour to work with a brand like Alpina, they not only represent everything that is bold and innovative, but also that which is caring and giving. I look forward to a successful relationship with them.” William Baldwin, Actor and Alpina Brand Ambassador

The New Alpina Extreme Diver Watch is just the first model that William Baldwin will be introducing with the brand. With the recent release of Alpina’s New Worldtimer Manufacture, and with other exciting new models in development, Baldwin will be playing a role in future collection roll outs.

 “The new Alpina Extreme Diver is that ideal accessory which combines the elements of diving while delivering a bold, athletic, cool-factor that’s completely unrivalled.” William Baldwin.

Alpina Extreme Diver 

While no human being is ever going to dive to depths beyond 300 metres, there is, nonetheless, plenty of appeal for the idea that you can go that deep, provided you use the proper equipment.

To fully appreciate the Alpina Extreme Diver, as a general rule, for any regular activities from snorkeling to scuba diving, a diver should always choose a watch with a water resistance rating of at least 200 metres. The Alpina Extreme Diver’s case is made of anti-corrosive materials, has a non-scratch crystal, and is outfitted with extendable wrist straps that can fit over a wet suit. 

The bezel of the Alpina Extreme Diver is unidirectional, has luminous markers, and is used to set the maximum time a diver plans to be under water. It is vital that the setting cannot be accidentally pushed or knocked off. Having it moved in only one direction means that time meant to be spent under water can only be accidentally reduced, but never increased.

About William Baldwin

William Baldwin is an American actor, producer, and writer best known for his starring roles in Flatliners, Backdraft, Fair Game alongside Cindy Crawford, and Forgetting Sarah Marshall. Most recently, Baldwin appeared as Senator Patrick Darling in the TV drama Dirty Sexy Money and as a regular guest on the massively popular teen drama Gossip Girl. Baldwin is the brother of actors Alec, Daniel, and Stephen Baldwin, collectively known as The Baldwin Brothers.

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