Watchuseek Blog

Monday, October 8, 2012

Back to the future: Romain Jerome DeLorean DNA

The DeLorean car was already ahead of its time when it rolled off the assembly line in 1981. With its rear engine, gull-wing doors and brushed stainless steel bodywork, it was a huge hit in the 80s when it appeared in the box office smash Back to the Future. It’s the vehicle of choice for Marty McFly to roar back in time.

Watchmaker Romain Jerome has a talent for identifying icons of great nostalgia and affection and recreating their essence in a watch – using in some shape or form actual elements or materials from the real thing. His latest focus is the unique aura of the short-lived DeLorean sports car. 

The DMC-12 was the only model produced by the company which went into liquidation as the US car market went through its largest slump since the 1930s. Today, about 6,500 DeLorean Motor cars are believed to still exist.

Fittingly the DeLorean DNA watch case is made of brushed stainless steel, while the bezel of the watch is made using metal from an original DeLorean DMC-12. A total of 23 jewels have been used for the watch which houses a Swiss mechanical automatic calibre RJ001-CH movement. The watch is water resistant up to 30 metres with a power reserve of 48 hours.

As the central hero of one of the most memorable trilogies in the history of cinema, the DeLorean and its futuristic design have fascinated generations of viewers.

Romain Jerome wanted DeLorean-DNA to remain true to the car’s aesthetic appeal and, as with all watches in the DNA series, certain elements have been melted together with the steel of the bezel. The dial is engraved with cross-strut traverses picking up the iconic X-shaped design that has become a RJ-Romain Jerome brand signature. 

The ring surrounding the minute counter at 3 o’clock evokes the original design of the wheel rims, while the hands are inspired by automobile dashboards. The small seconds dial has the same colours and look as the car’s tail-lights. A medallion engraved with a DeLorean adorns the case-back, along with the number of the watch, which is limited to 81 – a reference of course to the year the car was manufactured. 

For added authenticity the strap is made of upholstery leather which features anthracite grey stitching similar to that of the DeLorean interior trim. The watch will retail for $15,900.

About DeLorean Motor Company (DMC)

 Since its debut in 1981 DeLorean has earned its place in pop-culture iconography. The sport cars’ easily recognisable gull-wing doors, stainless steel body, and rear mounted engine has appeared in movies, video games, and television shows.

The DeLorean Motor Company (DMC), based in Humble, TX, USA, acquired the original company’s name in 1995 and now owns the largest remaining original parts stock from the factory, US stock and original suppliers. DMC assembles, services, appraises, restores and sells DeLorean automobiles, parts, accessories and merchandise to customers around the world. DMC custom-assembles cars to order, featuring parts or designs from the original DeLorean automobile, with modern engine and suspension technology. A variety of DeLorean products have been developed through licensing relationships with manufacturers in footwear, apparel, toys, collectibles, gaming and other product categories.


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