Watchuseek Blog

Friday, November 16, 2012

More intuitive, more trailblazing: JLC AMVOX7 Chronograph

Marking its eighth year working with luxury car maker Aston Martin, Jaeger-LeCoultre introduces the new AMVOX7 Chronograph. This new model comes equipped with some innovative features, including the first vertical-trigger chronograph equipped with a power reserve display.

The legendary AMVOX line seduces both lovers of fine watches and motor-sports fans alike. The letters A and M refer to Aston Martin while VOX is an echo of the famous Memovox.

Intuitive functions 

The AMVOX7 Chronograph motif is a faithful reproduction of the design on the radiator grille of the Vanquish, the very latest model unveiled by Aston Martin last June. New functions have now been introduced into the AMVOX line including an intuitive display system.

Jaeger-LeCoultre first presented its brand new vertical-trigger chronograph in 2005. Like all the best inventions, this system seems so simple and straightforward that athletes wanting to time their performances wonder how they ever managed without it. Quite simply, pressing at 12 o’clock stops or starts the chronograph mechanism, while pressing at the bottom of the dial resets the chronograph hands to zero.

Technical performance 

The AMVOX7 runs on the Jaeger-LeCoultre 756 automatic mechanical calibre. The movement has a frequency of 28,800 vibrations per hour with a 65-hour power reserve. The JLC/Aston Martin collaboration has already brought about exceptional creations representing significant advances in the technical domain. The secret of this continued success lies in a shared vision based on a mutual passion for innovation.

The new sport watch uses Jaeger-LeCoultre’s radial power reserve display. As power recedes, so do two red strips placed on the inner bezel ring. Chronograph functions are initiated using the crystal as pushers.

Launching soon

Water resistant to 50 metres, the case is in grade 5 titanium, and measures 44mm x 15.6mm and features polished and satin-brushed surfaces. It has an AR-coated sapphire crystal, and the caseback features an engraved Jaeger-LeCoultre and Aston Martin logo.

The AMVOX7 Chronograph is due to launch in December 2012 or January 2013, with a suitably luxurious price tag of US$26,000.00

Visit the JLC AMVOX website

Take off: Techné Watches Merlin Collection:

Swiss-based brand Techné has just unveiled the Merlin, a slim quartz watch with an oversized dial which offers outstanding legibility.

Taking its inspiration from the earliest military timepieces, the Merlin is 38 mm wide (1 ½ in) and features a dial that is 21% wider than the average. As a consequence, this model is "neither too small for a big wrist, nor too big for a small wrist."

Slim Line and Optimal Readability

Powered by a multi-function quartz mechanism manufactured by Seiko Instruments, the Merlin is very thin, with only 7 mm (9/32 in) in thickness (excluding crown and curved glass). The space between registers allows for optimal readability and the hands and tracks glow in the dark thanks to a non-radioactive luminous compound.

The case-back of the Merlin is engraved with the first words of the Latin aphorism, 'Ars Longa, Vita Brevis'. This is perhaps best translated as ‘Art is long, vitality is brief.’ In this instance, this saying from a poem by Hippocrates was actually referring to art as technique, not art in itself. So the meaning is that the acquiring of technique takes a long time, but life is short.

The Merlin fits in a range called Principio (meaning the earliest) to reflect both its entry-price and the earliest professional timepieces from which it draws inspiration. As with all watches made by Techné Instruments, the Merlin is available on a wide range of straps: US military nylon design, UK military nylon design, canvas strap, oiled leather and aged cowhide.

About Techné Watches

The word 'techné' comes from the Ancient Greek τέχνη, which translates to craftsmanship or craft, "the rational method involved in producing an object through art". Since 2009, the retro-inspired designs from Techné have caught the interest of watch lovers on many forums and style-savvy bloggers across 4 continents.

Where to buy

Techné timepieces can be purchased on the official Swiss website ( or at one of these resellers: in the Washington D.C. area
www.MinorJewelry.comhttp:// in Nashville, Tennessee
www.HorlogeDomein.nl near Utrecht in the Netherlands
www.Time2Give.be near Brussels, Belgium

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