Watchuseek Blog

Friday, December 21, 2012


Watching television: A look at TV watch commercials


 James Bond OMEGA Planet Ocean Seamaster

If you have ever wondered why high-end Swiss watches are so expensive, take a look at some of these commercials and you will start to understand why. Wristwatch advertising tends to peak at Christmas time, but also runs throughout the year to serve as a constant reminder, whether it be as the sponsor of events, or the endorser of top celebrities, that the top name brands are something to desire and aspire to. But when you look at the price tag, just remember, someone has to pay for these exotic people and places to appear in the watch commercials, and that will be you. 

Of course you can also sell several brands in one go, which is just what the UK's biggest watch retailer, The Watch Shop, elected to do with their pragmatic, Christmas TV production for 2012, squarely aimed at the low to medium budget Christmas watch shopper. Or, in the case of Citizen, you can expect to sell millions of units around the world, justifying the high cost of TV expenditure.

But in my opinon, for creativity, technical accomplishment, and star power and charisma, even from beyond the grave, nothing can beat the TAG Heuer Steve McQueen/Lewis Hamilton TV commerical for the legendary TAG Heier Monaco. Lewis Hamilton can even act, at least a little. 

Enjoy watching these commercials, all of them produced within the last year.



Cartier Winter Tale, Christmas 2012



Rolex Le Mans


Watch Shop Christmas commercial 2012




Rotary Ultra Slim



Citizen Watches Super Titanium





Steve McQueen and Lewis Hamilton TAG Heuer Monaco

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Casio Edifice

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