Belgian watch brand Ice-Watch have enjoyed huge success over
the last few years, which has led to an enormous increase in popularity and are
now huge in the USA and thanks to some very clever advertising, the UK.
Since this huge spike in popularity, the company has opened
a flagship store in Geneva Switzerland and this has been followed by the
announcement of the Ice-Surf, Ice-Watch’s first ever Swiss made timepiece. The
company is only in its infancy having only been founded in 2007, but with this
new addition to the Ice-Watch family, the growth of the brand is only set to
continue.
The Ice-Surf watches themselves of course have that classic
Ice-Watch feel to them, being available in vibrant orange and blue colours or a
more sophisticated black, with highlighted hour and bezel markers. However,
with the large 57mm case diameter, the slick straps and the new stunning Swiss
quartz movement, this new range offers something a little more, special!
Unlike most of the other Ice-Watch ranges, the Ice-Surf is
water resistant to 200m rather than just 50m. This fits in with the Ice-Watch
philosophy that these watches are for sports lovers and will be great for swimming
and even diving!
These Ice-Surf range will be available in February 2013 and
are expected to be yet another major success for the Belgian brand.
Written by Chris Derrer from The Watch Hut
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