Monday, January 21, 2013
Rallying round: Sébastien Loeb is Richard Mille’s new brand ambassador
Swiss watchmaker Richard Mille has just announced that rally driver Sébastien Loeb is its newest celebrity endorser, joining the lineup of top sports stars already involved with the brand, which includes tennis champ Rafael Nadal and golfer Bubba Watson.
The 38 year old Swiss based Frenchman has been competing for the Citroën World Rally Team in the World Rally Championship (WRC). He is the most successful driver in WRC history, having won the world championship a record nine times in a row. He holds several other WRC records, including most points, wins and podium finishes.
Originally a gymnast, Loeb switched to rallying in 1995 and won the Junior World Rally Championship in 2001. Throughout his career, Loeb has earned a record-breaking nine world championship titles, 76 victories, and 112 podium finishes in the World Rally Championships. He also formed his own motor racing team, Sébastien Loeb Racing, in 2011.
Through their partnership, Richard Mille will have the opportunity to place its watches in extreme conditions and test their performance and resistance in impacts as well as for comfort. Sébastien Loeb, like RM’s other sporting partners such as Bubba Watson and Rafael Nadal, will wear a Richard Mille watch on his wrist while competing, starting with the Monte Carlo Rally from January 16-19.
Hopefully, unlike Rafael Nadal, he won’t lose the watch in the changing room!