Watchuseek Blog

Monday, February 18, 2013


New faces: The Girard-Perregaux New Face of Tradition Tour 2013


When Girard-Perregaux came up with the novel idea of sending young and promising watchmakers on a globetrotting tour to showcase the skill and ingenuity that goes into the making of high-end watches, the exhibitions met with outstanding interest and success.

Heartened by the huge interest generated by the tour, the New Face of Tradition project will continue to amaze in 2013!

Girard-Perregaux is proud to present a new group of its Young Watchmakers, showcasing their talents not only in their famed Manufacture but also in their passions beyond watchmaking.

“Since 1791, Girard-Perregaux has been continuously reinventing itself while staying true to tradition. The Manufacture has written some of the most fascinating pages in the history of Swiss watchmaking, but behind its exceptional timepieces lives the passion of the Girard-Perregaux watchmakers. We wanted to showcase their talent, inventiveness and creativity. This is the meaning of the Young Watchmakers Tour.” François-Henri Pinault, CEO of PPR

The digital journal hosted at www.TheNewFaceofTradition.com will present throughout the year what makes Jerome, Anne, Julien, Grégory, François, Lise and Paul-Henry tick. For example, which one is the handball player? What kind of video games does a watchmaker play? Like watchmaking, is patience a virtue required  at poker? And where on the planet will they travel to showcase their Art?

Last year, the Young Watchmakers' Tour visited New York City before heading to Beijing, Paris and Miami, where they were always met with enthusiasm and curiosity.

The skilled work of Girard-Perregaux’s young craftsmen on “Haute Horlogerie” pieces deserved an exceptional décor to begin the year. The majestic Aletsch Glacier, the largest in the Alps, has been the stage to host this first trip with one of their watchmakers assembling a three gold Bridges Tourbillon at that height. A case of haute Haute Horlogerie.


Visit the Girard-Perregaux website

No comments:

Post a Comment

Featured watch brands

Casio Edifice

Blog archive

RSS feeds

Watchuseek sponsors