Monday, March 11, 2013
Charriol celebrate 30th anniversary with new COLVMBVS models
To celebrate its 30th anniversary, CHARRIOL, the eponymously named Geneva-based watch company owned by Philippe Charriol, is pursuing a new strategic direction.
With an expanded sales network, enhanced digital communications, and the opening of several ‘fifth-generation’ boutiques, these significant changes demonstrate CHARRIOL’s commitment to greater elegance and expertise.
A new website will also be unveiled, it’s currently primed and waiting for launch day at BaselWorld 2013.
The brand is also introducing several new product lines, within the premium and entry-level collections. Two notable collections include ‘AEL’ (meaning ‘Angel’, in Celtic), a women’s watch that boasts pure lines and an uncluttered, elegant allure. AEL will be aimed at younger fans of the brand.
2013 also sees a range of novelties for the premium lines, including the COLVMBVS range. We will feature the ladies COLVMBVS models tomorrow.
New models include the COLVMBVS™ Power Reserve and COLVMBVS™ Grande Date GMT.
A trio of new COLVMBVS™ timepieces
Three ambitious new additions to the men’s range of COLVMBVS ™ have now been added to this collection first created in 1988.
The new COLVMBVS Grande Date GMT will be joined later by 2 more COLVMBVS models, each with complicated movements. Available in 300, 30 and 3 pieces respectively, these models offer male customers a trio of elegant and powerful timepieces imbued with a spirit of adventure.
COLVMBVS Grande Date GMT
First to launch is the COLVMBVS Grande Date. In keeping with the trend for larger watches, the three new styles of COLVMBVS ™ timepieces measure 46mm. Nautically themed, the case displays an intricate, interlocking triangular design, which recalls the pointed markings of a compass rose.
The watch runs on a Grande Date Technotime 651 movement with a GMT module and features a decorated oscillating weight, visible through the sapphire case back, and engraved in honour of the noted explorer.
The watch is limited to just 300 units, in stainless steel with black crocodile strap, the GMT variant also features a trio of finishings including a guilloché sunray motif, sun-brushed central dial, and circular brushed seconds counter.
The Grande Date display is indicated via a system of double-discs. Final flourishes on this superb piece include the smart sub-dial, CHARRIOL logo, blue tapered indexes and delicate seconds-hand accented with the CHARRIOL ‘C’ insignia.
Movement: Mechanical, automatic, calibre Technotime 651 with GMT module, decorated oscillating weight
Functions: Hour, minute, second, date and second time zone
Watch case: Stainless steel 316L, 46mm diameter Engraved case side with interlocking triangular design, recalling the pointed markings of a compass rose Sapphire back case with engraved Christopher Columbus profile
Dial: Silver sun-brushed and circular-brushed, Second time zone in guilloché sunray sub-dial at 6 o’clock, Double-discs Grande Date displayed at 12 0’clock
Bracelet: Black crocodile leather with stainless steel deploying buckle
Visit the Philippe Charriol website