Thursday, March 14, 2013
New Emperors: DeWitt hails a new ruling class in international ad campaign
In what is undoubtedly an exercise in elitist one-up-manship, the owner of DeWitt timepieces, Jerome Napoleon DeWitt, speaks of his aristocratic heritage. Mr. de Witt, the creator of DeWitt watches is the descendant of emperors and kings in Europe, including such illustrious ancestors as the Emperor Napoleon, King Jerome of Westphalia, and King Leopold II of Belgium.
In a new international advertising campaign, DeWitt is draws on these rich origins to allude the new emperors of today and tomorrow; men and women all over the world who have achieved and enjoy all the trappings of success.
To acquire and own a Dewitt watch is to enter into this exclusive and privileged world, reserved to those in search of ultimate perfection and consummate luxury, in other words, the world of the new emperors.
The brand offers a reinterpretation of its ancestor’s illustrious hand-in-waistcoat gesture through two understated and elegant visuals, highlighting two of its emblematic collections: the Twenty-8-Eight and Golden Afternoon watches.
The tagline “Revolutionary by Tradition” underlines the brand’s philosophy. Passion, tradition, creativity, integrity and watchmaking excellence: the values promoted by DeWitt, in a bold vision: Haute Horlogerie that is noble and authentic.
Visit the DeWitt website