Watchuseek Blog

Tuesday, January 29, 2013

Surfer chic: Nixon Automatic Chrono Limited Edition watch

Nixon’ ‘and ‘Limited Edition’ are not normally to be found in the same article, never mind the same sentence, and yet this is the latest offering from the brand more associated with fun California snow, skateboard and surfer dude culture.

Nixon have released a very limited edition of 45 automatic chrono watches. The watch is powered by a Valjoux 7750 movement, widely recognised as one of the finest automatic chronograph movements for the money. Nixon have even installed a see-through sapphire lens on the case back in order to view the movement.

As for the watch itself, it’s crisp clean and uncomplicated with a black dial and white applied indices with superlum. The watch also features black hours and minutes, white super lum seconds hand and sub-dial hands. It’s water resistant to 200M and the custom stainless steel case is separately constructed as is the Tungsten bezel and Tungsten crown cap. 

Included in the package is a crocodile strap with a deployant buckle so you can change the look and feel of the watch on a whim.

The only thing is, the asking price for this new watch is $4,800 whereas the usual cost of a quartz Nixon chronograph is around $400 to $500. It’s a big price difference and also a highly competitive price point, where entry level Rolex and other Swiss brands will be competing. 

If you take a look at Nixon’s apparel offerings, which are student cool and casual, it might just be a price tag too far for a Nixon. But with only 45 to sell, it might yet prove to be a successful foray into the higher echelons of watchmaking.

Visit the Nixon website

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